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Category Archives: QR Codes / Barcodes
Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of … Continue reading
How Sticky Will Stickybits Be?
In our lengthy coverage of QR codes and barcode marketing in general, we’ve repeatedly referenced Stickybits without ever diving into how the platform actually works. There’s a reason for that – a couple, actually. But, with Doritos, Pepsi, Ben & … Continue reading
POTTY POSTING – Code Read
That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading
EVERYONE IS USING QR CODES EVERYWHERE
At least, that’s what this article from Ad Age would have you believe. After all, if the NYC sanitation department is slapping them on their garbage trucks (as seen on the right), is there any surface that’s immune to the … Continue reading
Upshot Smartshot #3: QRacking the QR Code
Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of … Continue reading
Our next Upshot Smartshot webinar: QRacking the QR Code
We’ve got another free, 15 minute Smartshot webinar in the works! Next Wednesday, July 7th, we’ll be hosting a session on the topic of QR codes. Starting at 2PM (Central), we’ll cover: What are QR Codes? Which marketers are using … Continue reading
The Great QRollout Continues
We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy … Continue reading
SXSW Dispatch, The Recap
In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and … Continue reading
SXSW Dispatch, Part 10: Tying Up the Loose Ends
Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on … Continue reading
There IS Music at SXSW Interactive
But you might need a little guidance. Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week! (When we told you that QR codes would be an interesting SXSWi subplot, we … Continue reading