Category Archives: Projection

OK Samsung, you are officially mega-awesome

We admit it, Samsung. We’re impressed. A couple of weeks ago, we sang your praises for your excellent use of projection, and gave you props for supplementing your event marketing with foursquare. But you couldn’t stop there, could you? You … Continue reading

Crumbling Amsterdam Building Reveals Lush, Hidden Ecosystem

And you don’t need to consume any of Amsterdam’s famous Space Pastries to see it! Nah, it’s another fantastic projection, of course. In this case, there’s a brand behind the magic, as Samsung used this tactic to introduce their new … Continue reading

Projection, with 400 horses under the hood.

Loyal readers have probably noticed that we, the fine folks behind The Awesome Blog, are enthusiastic fans of projections. We like it big. We like it small. We like it so much that we’ve decided to make things easy on … Continue reading

Projection Predictions

So, you didn’t heed our warning about the rise of 3D, and now you’re scrambling after last week’s follow-up. Let’s not make that mistake again. In October, we mentioned that the size debate between smartphones and e-readers and netbooks and … Continue reading

Project: Projections

Here’s the deal: the sooner you listen to us and integrate projections into an out-of-home campaign, the sooner we’ll stop posting about it again and again. (Wait, we really love posting these videos. Scratch that threat.) But seriously, who’s going … Continue reading

Everybody Gets a Projector! Everybody Gets a Projector!

It’s an exciting time in The OOC (a.k.a. the world of Online-Offline Convergence), with smartphones, tablet computers,  netbooks and other tech treats competing to be the next hot gadget. Futurists are burning plenty of bytes trying to figure out which … Continue reading

Who doesn’t have heart for a Pacman cameo?

We’re starting this week off with a new twist on our old favorite: projections! They just keep getting more impressive, don’t they? The above video comes from a “secret festival” in Britain, and shifts willy-nilly between ancient architecture, ancient video … Continue reading

Bouncing Laser Sheep

By now, you know how much The Source loves projections, so obviously we couldn’t pass up this delightfully simple NYC Tylenol ad. Here’s a thought, though: the bouncing sheep are pretty soothing to watch, and probably would help lull an … Continue reading