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Category Archives: Technology
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Projection Cleans Up, Fills In, and Trips Out
A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading
Pick Upshot for SXSW Interactive 2012!
It’s that time again, where the brightest minds in the interactive world vie for a handful of spots at SXSW Interactive 2012. And we’re sure you’ll agree that SXSW is the perfect venue for Upshot to share our own interactive … Continue reading
Friday Fun: Eight Topics Making Us Happy This Week.
I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading
The Worldwide Web Turned Twenty—What Have We Learned?
Yep, it’s true. The Worldwide Web is no longer a teenager—it turned twenty this past Saturday, August 6, and has made quite a legacy in a short amount of time. The Web has changed the way we do things, from … Continue reading
Kraft Mac ’N Cheese Wants to Know What Makes You Smile
Why just “like” something that made you LOL or ROFLUYCBA,D*, when you can smile at it? Literally. Introducing: Kraft Smile Tagging! Because I know we’ve all got places to be and stuff to sell, here’s my short but sweet explanation … Continue reading
Someone at K-Swiss Has ENORMOUS Cahones
When evaluating a potential spokesperson, marketers generally ensure that the candidate embodies the values of the brand and isn’t associated with anything scandalous. Unless you’re K-Swiss, apparently. The brand is taking a “different” approach, opting instead for a foul-mouthed, egotistical, … Continue reading
Happy Social Media Day
If you told me a year ago that I would be blogging about Social Media Day, I’d giggle, then uncontrollably laugh, then ask if my boss told you to say that. Yeah, I just wouldn’t have believed you. But here … Continue reading
Is a taxi topper the best place for your QR code? How about on television?
As I was waiting for a bus yesterday, I noticed a cab drive by with an ad on top featuring a QR code. While I did have my smartphone out (to check the bus schedule), I’m certainly not fast enough … Continue reading
Upshot Smartshot #7: Twitterphobics Anonymous
Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading