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Category Archives: Online
Happy Social Media Day
If you told me a year ago that I would be blogging about Social Media Day, I’d giggle, then uncontrollably laugh, then ask if my boss told you to say that. Yeah, I just wouldn’t have believed you. But here … Continue reading
Finding Opportunities in the Hidden Costs
It’s a good thing that our industry puts such a premium on creativity, since marketers are facing a pretty hefty creative challenge at the moment: how do we accommodate and acknowledge consumers’ Future Fear without succumbing to cynicism, hopelessness, anger, … Continue reading
Thees Mispelings Ar Fore Chairity
When we introduced the concept of Cause with Effect, we predicted that many smart marketers would focus their cause marketing efforts on educational problems. Admittedly, some of these solutions require some pretty complicated thinking, but there’s always room in this … Continue reading
POTTY POSTING – Twitterphobics Anonymous
[Be sure to check out our accompanying 15-minute Smartshot video! It's live at j.mp/twitterphobics!] Twitterphobia affects over 83.72% of marketers* in the US every year. We’ve seen the devastation it causes. We’ve heard your cries for a cure. And, we’ve … Continue reading
Silly Rabbit, Egg Hunts Aren’t Just for Kids.
Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading
SXSWrapup (Part 8): Is Crowdsourcing the Problem or the Solution?
[Here's the latest installment in our continuing coverage of SXSW Interactive 2011.] Crowdsourcing’s been an understandably controversial topic over the past few years, leading to heated debates about whether the wisdom of the crowd is superior or inferior to the … Continue reading
SXSWrapup (Part 7): New Weapons in the War on Whiners
After completing yesterday’s basic training, today we’ll get fully embedded in the War on Whiners, figuring out exactly what brands should be doing when it’s time to fire back. But, perhaps your first question isn’t how to respond; maybe you’re … Continue reading
Facebook has Questions, will your Friends and Fans have answers?
Today’s post comes from Celeste Crocker-Payne, Interactive Strategy Director at Upshot. Follow Celeste on Twitter @ccrockerpayne. Earlier this month, Facebook quietly unveiled Facebook Questions to individual users (and shortly thereafter, Brand/Page owners). Facebook Questions allows consumers (or brands) to easily … Continue reading
SXSWrapup (Part 5): The Value of a Facebook Fan is Exactly…
Now that you’ve has a few days to enjoy our awesome barcode marketing infographic, it’s time to take a break from the purty pictures and get back to where we left off with our SXSW recap. Once again, we return … Continue reading
Online Tricks and Treats
Following up on Monday’s clever YouTube tweak, we wanted to pass along a couple of other tricks and treats we’ve recently seen around the web. The first is an iPad ad for the USA Network’s show “White Collar,” which is … Continue reading