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Category Archives: Online
Visual Bookmarking, That’s Pinterest-ing!
It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading
OMG! Your Klout is Showing!
Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading
Wordnik, Not Any Old Dictionary
When I was a kid, if I asked my parents or teacher how to spell a word, oftentimes they would tell me, “Look it up in the dictionary.” At this point I would usually roll my eyes and make a … Continue reading
Friday Fun: Making Friends on the Interwebs
Everyone knows that little twinge of panic that comes with a deadline—your blog post is due at 5pm, that e-blast needs to go out by tomorrow morning, you still haven’t crafted the perfect daily facebook status. But where does that … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Pick Upshot for SXSW Interactive 2012!
It’s that time again, where the brightest minds in the interactive world vie for a handful of spots at SXSW Interactive 2012. And we’re sure you’ll agree that SXSW is the perfect venue for Upshot to share our own interactive … Continue reading
Friday Fun: Eight Topics Making Us Happy This Week.
I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading
The Worldwide Web Turned Twenty—What Have We Learned?
Yep, it’s true. The Worldwide Web is no longer a teenager—it turned twenty this past Saturday, August 6, and has made quite a legacy in a short amount of time. The Web has changed the way we do things, from … Continue reading
Kraft Mac ’N Cheese Wants to Know What Makes You Smile
Why just “like” something that made you LOL or ROFLUYCBA,D*, when you can smile at it? Literally. Introducing: Kraft Smile Tagging! Because I know we’ve all got places to be and stuff to sell, here’s my short but sweet explanation … Continue reading
Someone at K-Swiss Has ENORMOUS Cahones
When evaluating a potential spokesperson, marketers generally ensure that the candidate embodies the values of the brand and isn’t associated with anything scandalous. Unless you’re K-Swiss, apparently. The brand is taking a “different” approach, opting instead for a foul-mouthed, egotistical, … Continue reading