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Category Archives: Online
Believe the Hype?
Or don’t. Either way, get informed. http://www.stanfordlawreview.org/online/dont-break-internet https://www.google.com/landing/takeaction/ https://wikimediafoundation.org/wiki/SOPA/Blackoutpage
POTTY POSTING – You Know You Make Me Wanna Klout
It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading
Content Marketing 101: Rules of Engagement—our Top Ten List
Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 2 of 2 of a recap of a recent Brain … Continue reading
American Apparel Makes “Weighty” Decision
American Apparel has long been criticized for not carrying size XL, but with the average hipster weighing in at about 93 lbs.,* there’s really been no need, until now.** You see, American Apparel has decided to branch out, or come … Continue reading
Visual Bookmarking, That’s Pinterest-ing!
It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading
OMG! Your Klout is Showing!
Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading
Wordnik, Not Any Old Dictionary
When I was a kid, if I asked my parents or teacher how to spell a word, oftentimes they would tell me, “Look it up in the dictionary.” At this point I would usually roll my eyes and make a … Continue reading
Friday Fun: Making Friends on the Interwebs
Everyone knows that little twinge of panic that comes with a deadline—your blog post is due at 5pm, that e-blast needs to go out by tomorrow morning, you still haven’t crafted the perfect daily facebook status. But where does that … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading