Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures out what to make of Facebook Places, Gowalla continues to be the best LBS alternative [...]

We figured our creative folks would appreciate Flavorwire’s 10 favorite user-generated typography music videos, including the Daft Punk tribute shown above. Of course, Flavorwire’s responding to the meteoric rise of a typographic video for the catchiest string of f-bombs ever (and here’s the link in case you have no idea what we’re referencing). While these [...]

Just as we were making the argument that live streaming video offers compelling opportunities for brands (but remains largely overlooked), the company behind Mafia Wars went ahead and notched 2 million live views for a recent live campaign (setting a Ustream record in the process). And what was this cinematic masterpiece that riveted an audience [...]

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. But, if you’d prefer the straight text, continue reading below.

After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered via plain ol’ streaming videos. Part of this success was attributable to steadily-improving content, but [...]

Ford certainly captured the attention of the ad industry by choosing to forgo the Detroit Auto Show for the unveiling of their 2011 Explorer. Instead, Ford opted to become the first major car manufacturer to reveal a new model on a Facebook page, claiming that the car had been so dramatically reinvented that it deserved [...]

At least, that’s what this article from Ad Age would have you believe. After all, if the NYC sanitation department is slapping them on their garbage trucks (as seen on the right), is there any surface that’s immune to the inevitable invasion of the QRevolution? Ehh, let’s all take a deep breath here. While we’re [...]

Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. While touch, smell, and taste are (hopefully) inaccessible online, clever digital marketers can still take [...]

You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s willingness to embrace Immersive Sensory Experiences, the above display is part of an OOH campaign [...]

Old Spice sure has a hit on their hands with their “The Man Your Man Could Smell Like.” People clearly love the eccentric spots (sort of a surreal twist on Dos Equis’ “Most Interesting Man”), and have generated plenty of conversations about the budding star of these videos, Isaiah Mustafa. We’ve talked about a variety [...]