Category Archives: Mobile

Sociocultural Trends February 11, 2011

Are Lights and Lasers the Answers to Ad Overload?

Ever since Sao Paulo decided to ban billboards, ad folks in the US (and around the world) have nervously wondered, “Could it happen here?” While it’s hard to say, we’ll soon know what that scenario would look like, thanks to … Continue reading →

Clients February 10, 2011

Patronage That’s Focused on the Details

Once marketers buy into Brand Patronage, there’s an understandable temptation to go after the biggest stars on the biggest stages. From a PR perspective, you’re pretty much guaranteed a big splash if you grab yourself a Lady Gaga or Black … Continue reading →

Sociocultural Trends February 8, 2011

Tools for Celebrity Stalkers and Life Savers

Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading →

Marketing February 4, 2011

The Super Bowl’s Super Tweeters

I know, I know – many of our readers are still smarting, since their beloved Bears aren’t playing this weekend. Well, it probably won’t help to know that our neighbors to the North are already winning another battle: the ever-important … Continue reading →

Marketing January 27, 2011

Love the PLAYR, Love the Game

Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading →

Sociocultural Trends January 21, 2011

Electronic Gladiators on Four Wheels

Since it’s Friday, and since we just filled your head with a TON of content in our 2011 Trends Smartshot webinar, we’ll stick with the shiny stuff for now. Enjoy the video above, which equips skateboarders with the tools to … Continue reading →

Sociocultural Trends January 12, 2011

Can We Find A Place for Check-Ins? (And Should We?)

The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading →

Marketing January 6, 2011

An Epic Mix of 2011 Trends

What’s better than spending an epic day carving up fresh powder on the mountainside? How about turning that mountainside into a networked, interactive, social playground? And what’s better than nailing one of our 2011 trends? How about showing how four … Continue reading →

Sociocultural Trends December 22, 2010

Best of 2010 on The Awesome Blog – Part 3

Well, this is it for us in 2010. To tide you over until January, we’ve been taking a look back at the best of the blog in 2010. (In case you missed ‘em, here are parts one and two.) And … Continue reading →

Technology December 21, 2010

Best of 2010 on The Awesome Blog – Part 2

Following up on yesterday’s post, here’s Part 2 of The Awesome Blog’s greatest hits from 2010. The launch of our Upshot Smartshot series of 15 minute webinars has been a huge success so far. You can see the past webinars … Continue reading →