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Category Archives: Location-Based Social Networks / Services
Happy Social Media Day
If you told me a year ago that I would be blogging about Social Media Day, I’d giggle, then uncontrollably laugh, then ask if my boss told you to say that. Yeah, I just wouldn’t have believed you. But here … Continue reading
SXSWrapup (Part 8): Is Crowdsourcing the Problem or the Solution?
[Here's the latest installment in our continuing coverage of SXSW Interactive 2011.] Crowdsourcing’s been an understandably controversial topic over the past few years, leading to heated debates about whether the wisdom of the crowd is superior or inferior to the … Continue reading
SXSWrapup (Part 3): The Location Story
Ok, back to where we left off with our SXSW coverage. As we discussed in our earlier “killer app” conversation, the real focus of this year’s SXSW was getting previous years’ breakouts to iterate and ramp up to a place … Continue reading
Digging a Bit Deeper into AmEx + foursquare
Our SXSWrapup will continue momentarily, but we’ve got one piece of unfinished business to handle first. Before we headed out to SXSW Interactive, we tipped you off to foursquare’s new partnership with American Express (at the very bottom of that … Continue reading
SXSWarmup
[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading
Tools for Celebrity Stalkers and Life Savers
Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading
Can We Find A Place for Check-Ins? (And Should We?)
The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading
An Epic Mix of 2011 Trends
What’s better than spending an epic day carving up fresh powder on the mountainside? How about turning that mountainside into a networked, interactive, social playground? And what’s better than nailing one of our 2011 trends? How about showing how four … Continue reading
Best of 2010 on The Awesome Blog – Part 3
Well, this is it for us in 2010. To tide you over until January, we’ve been taking a look back at the best of the blog in 2010. (In case you missed ‘em, here are parts one and two.) And … Continue reading
Life in The OOC, Coming to Life – Part 2
(For Part 1 of this post – on how Gap used foursquare in their interactive banner ads – click here.) While the aforementioned Gap partnership is a smart move by foursquare, it’s small potatoes compared to what they’re currently testing … Continue reading