Category Archives: Digitally Enabled Shopper

Clients May 21, 2012

BANG! And they’re off!: An Update on Mobile Payment

The buzz about mobile payment is turning into a roar.  Just a couple days ago, ISIS, the NFC-based mobile-payment venture founded by AT&T, Verizon, and T-Mobile, announced that it has teamed up with Coca-Cola, Foot Locker, Macy’s, and several other … Continue reading →

Clients May 17, 2012

The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC

Want to make a purchase? Disappointed by our severely uncool current payment options? Debit and credit cards are so last year. Checks have all but crossed the line into social taboo. And cash is basically, like, archaic. Ugh, it’s like … Continue reading →

Marketing May 2, 2012

Meet Your New Sales Associate

At a recent industry event, a unique question was posed. “Do you think that screens in the form of mobile phones and tablets will replace sales people and customer service representatives at retail?” A recent NY Times article on the … Continue reading →

Technology April 18, 2012

Buy Milk and TP While Waiting on the Train? Sure, Why Not.

Last year, a virtual grocery store in a South Korea subway station debuted and let consumers scan a QR code to purchase hundreds of common items straight from their smartphones. With the ability to have orders delivered straight to consumers’ … Continue reading →

Clients September 22, 2011

Visual Bookmarking, That’s Pinterest-ing!

It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading →

Marketing March 21, 2011

Digging a Bit Deeper into AmEx + foursquare

Our SXSWrapup will continue momentarily, but we’ve got one piece of unfinished business to handle first. Before we headed out to SXSW Interactive, we tipped you off to foursquare’s new partnership with American Express (at the very bottom of that … Continue reading →

Technology March 18, 2011

Un-Misunderstanding Shopper Marketing

Here at Upshot, we understand that shopper marketing is often misunderstood. We figured we could start to unravel the mystery in 79 seconds through the video above, which was recently featured in the Adweek/Brandweek/Mediaweek family of publications. This video complemented … Continue reading →

Clients March 9, 2011

Upshot Smartshot #6: A Message to You Foodie (2011)

As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading →

Marketing March 7, 2011

Upshot Presents the Air Presenter

In today’s post, we’re excited to share our exclusive coverage of the Air Presenter gesture-based presentation system, featuring the radarTOUCH. Upshot managed to get our hands on the first radarTOUCH shipped to the US, and we’ve already recognized a number … Continue reading →

Sociocultural Trends February 8, 2011

Tools for Celebrity Stalkers and Life Savers

Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading →