Category Archives: Augmented Reality

Technology March 16, 2010

SXSW Dispatch, Part 2: Touching Me, Touching You

Sweeeeeet Caroline… oh, sorry, got carried away for a second there. As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant … Continue reading →

Sociocultural Trends March 9, 2010

QR Codes Gaining QRedibility

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away! We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep … Continue reading →

Technology June 16, 2009

“They’re Illusions, Michael.”

Yeoww! Upshot’s Inform alumnus Total Immersion is so hot right now. Their augmented reality software is showing up everywhere, from Nissan brochures (see the video) to Topps baseball cards, and more. For those who haven’t seen the technology in action, … Continue reading →