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Category Archives: Augmented Reality
Be a Multilingual Tiger in Bed
Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading
Best of 2010 on The Awesome Blog – Part 2
Following up on yesterday’s post, here’s Part 2 of The Awesome Blog’s greatest hits from 2010. The launch of our Upshot Smartshot series of 15 minute webinars has been a huge success so far. You can see the past webinars … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
Invisible Pop-Ups & Augmented Windows
It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading
Slam, Let the Droids Be Toys!
“Technology is awesome. Learning about it isn’t.” That’s a simple idea, isn’t it? And leave it to Google to solve this with a brilliant activation, just the way we like ‘em here at Upshot. The newly-launched Demo Slam encourages users … Continue reading
Reading is Fundamental(ly Changing)
We’ve had plenty to say about the future of print publications here on the Awesome Blog. Naturally, our discussion focused on mass media like magazines and newspapers, since that’s traditionally where marketers have fit into the mix. But, in case … Continue reading
World Cup Ads Head in the Right Direction
Well lookee here. Fresh off our conversations about innovative display ads and great World Cup activations, we’ve got an example that brings the two together (and spikes ‘em with a bit of augmented reality and casual gaming to boot!). The … Continue reading
Augmenting Your Wrists, Trips, and Krakens
As marketers continue to find practical applications for augmented reality, we continue to send them your way. In the first video on the right, Swiss watch brand Tissot demos an AR application that lets you see how 28 of their … Continue reading
Sometimes, Reality Needs a Little Augmentation
While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the … Continue reading
SXSW Dispatch, Part 7: Welcome to the Year of Location
According to Jason Finkelstein at Wavemarket, 55% of all text messages are some variation of the question, “Where are you?” That means that in 2009 there were at least 650 BILLION text messages asking for location information, without even counting … Continue reading