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Category Archives: Technology
BANG! And they’re off!: An Update on Mobile Payment
The buzz about mobile payment is turning into a roar. Just a couple days ago, ISIS, the NFC-based mobile-payment venture founded by AT&T, Verizon, and T-Mobile, announced that it has teamed up with Coca-Cola, Foot Locker, Macy’s, and several other … Continue reading
The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC
Want to make a purchase? Disappointed by our severely uncool current payment options? Debit and credit cards are so last year. Checks have all but crossed the line into social taboo. And cash is basically, like, archaic. Ugh, it’s like … Continue reading
Meet Your New Sales Associate
At a recent industry event, a unique question was posed. “Do you think that screens in the form of mobile phones and tablets will replace sales people and customer service representatives at retail?” A recent NY Times article on the … Continue reading
Buy Milk and TP While Waiting on the Train? Sure, Why Not.
Last year, a virtual grocery store in a South Korea subway station debuted and let consumers scan a QR code to purchase hundreds of common items straight from their smartphones. With the ability to have orders delivered straight to consumers’ … Continue reading
Potty Posting: How Brands Can Use Pinterest to Spark Her Fire
Recently hitting 10 million unique monthly views faster than any standalone site in US history, Pinterest is becoming too big to ignore, especially for brands and marketers. Curious about what this site is and how to utilize it? Check out … Continue reading
Find Your Brand’s Love Connection on Pinterest
Valentine’s Day marketing can be really cheesy. Hearts, balloons, flowers, chocolate, teddy bears, 2-for-1 coupons… It’s nice and all, but is that what your target really wants, or is it what a hackneyed, old-fashioned marketing campaign wants you to think … Continue reading
Social Media Scores at Super Bowl
As crazy as it sounds, late night host Jimmy Fallon may have said it best when tweeting live through the Super Bowl last night—“Feels like hashtags are jumping the shark.” In the first set of commercials alone, Bud Light with … Continue reading
Pictures Speak Louder (Part 2)
As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading
Pictures Speak Louder
In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading
Believe the Hype?
Or don’t. Either way, get informed. http://www.stanfordlawreview.org/online/dont-break-internet https://www.google.com/landing/takeaction/ https://wikimediafoundation.org/wiki/SOPA/Blackoutpage