Category Archives: Ubiquitous Connoisseurship

2010 TREND: Bold, unique brands will benefit from further educating their consumers.

Un-Misunderstanding Shopper Marketing

Here at Upshot, we understand that shopper marketing is often misunderstood. We figured we could start to unravel the mystery in 79 seconds through the video above, which was recently featured in the Adweek/Brandweek/Mediaweek family of publications. This video complemented … Continue reading

Upshot Smartshot #6: A Message to You Foodie (2011)

As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading

POTTY POSTING – A Message to You Foodie (2011)

We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading

Upshot Smartshot #4: Holy S#!t, Your Sample Rocked My World!

Above, you’ll find the boldly titled webinar, “Holy S#!t, Your Sample Rocked My World!” In less than 15 minutes, we tackle the following topics with reckless abandon: Why sampling (still) matters 5 benchmarks for best-in-class sampling Examples of great samples … Continue reading

POTTY POSTING – Code Read

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading

Is Nike Tone Deaf or Tuned In?

Who would’ve thought all this talk of buns and thighs would turn so ugly? Yes, there appears to be a bit of a battle going on about toning shoes, the sneakers that claim to – among other things – help … Continue reading

Odd Couples

We’re quite happy to see that beer-food pairings have completely taken off, since the combination tends to result in pure deliciousness. (Personally, I’d be touting Negra-Modelo-and-chocolate pairings even if they weren’t a client.) Naturally, proponents of beer pairings should be … Continue reading

Encourage Conoisseurship

Brands, are you really confident about the quality of your products and services? Are you certain that you could send your customers into your competitors’ arms, and they’d still come running back to you? You’d better be. Welcome to the … Continue reading

10 Trends For 2010

If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) You can get your own copy of our 10 Trends by clicking … Continue reading

Thoughts on Thrift

As we get ready to wind down 2009 and look forward to a fresh new decade, we know you’ve got a lot on your mind. In particular, you have a nagging suspicion that no one will ever buy anything ever … Continue reading