Brands, are you really confident about the quality of your products and services? Are you certain that you could send your customers into your competitors’ arms, and they’d still come running back to you?
You’d better be. Welcome to the world of Ubiquitous Connoisseurship.
See, there’s a reason we made this trend #1 in our 10 Trends [...]

If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) Click here to request a copy of your own by email, and be sure to share it with your clients, coworkers, friends, and pets. What? Maybe Mr. [...]

Remember how things used to be, way back in 2008? Like how we would have to compare prices with our eyes, as if we were friggin’ cavemen!
But now that it’s 2009, we know that there’s a mobile app for everything, including savvy shopping. For instance, Google’s just updated its “Google Product Search” app for Android-based [...]

Since we sparked a lot of interest with Friday’s post on marketing “free” in the travel industry, we’ll spend one more day dipping into some other innovative (although not necessarily free) marketing examples from the world of travel.
We’ve already talked about smart companies bringing past travelers into the planning process, but when the kiddies are [...]

Part IV of our continuing coverage of Concierge Culture:
So far, we’ve been focusing on the little things. Realistically, these small favors are where most of the concierge culture will emerge, since they’re obviously easier to execute. But let’s talk about a few brands that are making this trend come to life on a bigger scale.Some [...]