Category Archives: Reputation Economy

2010 TREND: The company behind the brand is now a brand asset – or a liability.

Marketing January 28, 2010

City, Slicker

In last week’s post about Copenhagen’s cycling railings, we casually mentioned Apple’s renovation of a Chicago subway station and KFC’s offer to repair potholes. As local governments continue to struggle (no really, Chicago, it’s not like any of us take … Continue reading →

Sociocultural Trends January 11, 2010

10 Trends For 2010

If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) You can get your own copy of our 10 Trends by clicking … Continue reading →

Marketing November 10, 2009

Competition for the Greater Good

“Corporate social responsibility” and “crowdsourcing” are so ubiquitous in today’s marketing that even mentioning either term generally elicits more yawning than fawning. Of course, both tactics continue to resonate with consumers, so we can’t completely forget about them either. What … Continue reading →