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Category Archives: Reputation Economy
What’s Better Than Monitoring Online Complaints?
In our 10 Trends for 2010, we cautioned brands to be wary of the rise of Consumer Controlled Conversations. Now that consumers had become comfortable “expressing themselves” online, we felt they would increasingly use their (digital) voices to demand accountability, … Continue reading
Keeping Up-to-Date with Down-to-Earth-ism
Well, it looks like someone took the words right out of our mouths. Or, more accurately, right out of our 10 Trends for 2010. Yes, a recent study assessed over 3,000 brands to see how they measure up on down-to-earth-ism. … Continue reading
A Viral Marketing Miracle
We’ve had plenty to say about “viral marketing” here at The Awesome Blog. Heck, we even dedicated a whole Potty Posting to the topic (or, at least the “dude” side of it). In that posting, we mentioned the “Was that … Continue reading
Not Such Small Change
Not so long ago, we touched upon the idea (in posts here and here) that cause marketing efforts are heading in both bigger and smaller directions. Each tactic has its strengths: the big stuff grabs headlines and can drastically impact … Continue reading
The Sexiest Conversation You’ve Ever Had about Sustainable Packaging
While we all hope that brands continue to think about the environmental implications of their packaging, let’s be honest here – it’s generally not a very sexy topic. Conversations about reduced carbon footprints are often communicated as stuffy PR pieces … Continue reading
Heroic Efforts from Microsoft and Starbucks
As we’ve tracked the Hometown’s Hero trend (#3 on our 10 Trends for 2010) over the course of the year, we’ve mentioned the unprecedented opportunity for marketers to fill the holes left by budget crunches at state and local levels. … Continue reading
On Location with Additional Location-Based Social Networks
A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin! A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before … Continue reading
Following up on “Cause Marketing Gets Bigger. And Smaller.”
After our “Cause Marketing Gets Bigger. And Smaller.” post from last week, a couple of subsequent examples popped that were worth passing along. For starters, we mentioned that a number of cause marketing efforts were tapping the wisdom of crowds … Continue reading
Cause Marketing Gets Bigger. And Smaller.
Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some … Continue reading
May the Best Fan Win
Is there any segment of the population more vocal than the sports fan? It seems like anyone who is even minimally interested in a given sport will inevitably claim that they could do a better job of coaching the team, … Continue reading