Category Archives: Primitive Simplicity

2011 TREND: What was once a vague preference for simplicity has now (d)evolved, with consumers increasingly believing that our sophisticated society creates more problems than solutions.

Clients March 9, 2011

Upshot Smartshot #6: A Message to You Foodie (2011)

As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading →

Demographics March 2, 2011

POTTY POSTING – A Message to You Foodie (2011)

We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading →

Marketing February 23, 2011

Cruising for Your Health

All of our conversations about Primitive Simplicity essentially come back to a single sentiment: the growing suspicion that our fancy-pants societal progress generates its fair share of unintended, negative consequences. As such, more consumers are starting to believe that the … Continue reading →

Sociocultural Trends February 11, 2011

Are Lights and Lasers the Answers to Ad Overload?

Ever since Sao Paulo decided to ban billboards, ad folks in the US (and around the world) have nervously wondered, “Could it happen here?” While it’s hard to say, we’ll soon know what that scenario would look like, thanks to … Continue reading →

Sociocultural Trends January 19, 2011

Upshot Smartshot #5: 10(ish) Trends for 2011

Do you just love marketing trends, but find that you’re too busy to sit down and read a whole trends report? Well, what if we told you that we could crank through an entire year’s worth of trends in less … Continue reading →

Design December 13, 2010

So Fresh and So Clean

Yes, we’ve fallen a bit behind here at The Awesome Blog. (As our regular readers no doubt know, that always means we’ve got something good in store.) Here’s something sweet to tide you over in the meantime: a collection of … Continue reading →

Sociocultural Trends December 2, 2010

10 Trends for 2011

That’s right, folks: the Source’s 2011 trends have arrived! And they’re lookin’ MIGHTY fine if we do say so ourselves. The full report is now available – click here for Upshot’s 10 Trends for 2011! Please be excessively generous about … Continue reading →