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Category Archives: Sociocultural Trends
Six Rules for Developing Great Shopper Marketing Creative
The shopping environment is challenging – both inside and outside the store. Shoppers are faced with a multitude of messages, the majority of which they don’t see or care about! Follow these six steps when developing creative for shopper marketing … Continue reading
10 Trends for 2012
Download Upshot’s 2012 Trends Report by clicking here! Welcome to Upshot’s 2012 Trends Report! We’re so glad you could make it. After you’ve clicked the link above and given your brain a totally unfair advantage, please be excessively generous about … Continue reading
Pucker Up—Unhate Campaign Causes Controversy
United Colors of Benetton, an upscale Italian clothing line, took their typically controversial marketing back to the streets in November with billboard ads featuring world leaders – including President Obama and the Pope – kissing other leaders on the mouth … Continue reading
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
3D Projections Move from Land to Water
With many brands taking a back seat to creative product launching, Nike went full-force with innovation to—quite literally—launch the Jordan Melo M8, the latest in the collection designed exclusively with New York Knicks forward Camelo Anthony. Using special effects and … Continue reading
POTTY POSTING – You Know You Make Me Wanna Klout
It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading
OMG! Your Klout is Showing!
Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Projection Cleans Up, Fills In, and Trips Out
A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading