Local Info
All of our readers can benefit from taking three minutes to watch this video.
Creatives, you’ll love the way the infographics are integrated into the subject matter. Planners and account folks, you’ll dig the way that the presentation breaks down a somewhat complicated trend (locavorism, a.k.a. eating local) to easily digestible (yeah, pun intended) images.
The video [...]
What label is your product wearing?
Friends of the Source know that we’re heavy endorsers of the smart folks at the Hartman Group. Their insights are so forward-thinking that their archives are full of great resources that are still enormously useful.
Take the chart below, for example. Who cares if it’s from 2005? It’s still a great breakdown of how various consumers [...]
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- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
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March 10, 2010 - QR Codes Gaining QRedibility
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March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
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