Category Archives: Life in The OOC

2011 TREND: Online-Offline Convergence – a.k.a. The OOC – is no longer on the horizon; we’re living in it.

Technology November 10, 2010

Invisible Pop-Ups & Augmented Windows

It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading →

Sociocultural Trends November 5, 2010

Test Driving A New Tactic

For a while, auto companies were easy targets for ad critics, since every ad drew from the same stable of cliches: a car racing along a winding hillside road, with the announcer’s silky-smooth voice ticking off various features and accolades. … Continue reading →

Technology October 20, 2010

Slam, Let the Droids Be Toys!

“Technology is awesome. Learning about it isn’t.” That’s a simple idea, isn’t it? And leave it to Google to solve this with a brilliant activation, just the way we like ‘em here at Upshot. The newly-launched Demo Slam encourages users … Continue reading →

Marketing October 18, 2010

There’s Lots to Like about QR Codes

If two of our Smartshot webinars – on Facebook Like and QR code marketing – got together and had a baby, we think that’d end up begetting some good looking offspring. (Not to mention, the process would only take 15 … Continue reading →

Sociocultural Trends October 13, 2010

Check Out Who’s Checked-In

In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading →

Sociocultural Trends September 27, 2010

POTTY POSTING – Has Stickybits Discovered Mobile’s Missing Link?

What better way to brighten up a gloomy Monday than with a brand new Potty Posting? Look, I think I see the sun peeking out already! In this Posting, we take a sneak peek at what Stickybits is about to … Continue reading →

Technology September 23, 2010

Reading is Fundamental(ly Changing)

We’ve had plenty to say about the future of print publications here on the Awesome Blog. Naturally, our discussion focused on mass media like magazines and newspapers, since that’s traditionally where marketers have fit into the mix. But, in case … Continue reading →

Sociocultural Trends September 15, 2010

Keep On (Food) Truckin’

If you’ve been paying any attention at all to recent food trends, you’ll know that the only thing hotter than packing things between pieces of fried chicken is serving high-end street food from mobile trucks. Adventurous chefs like the folks … Continue reading →

Sociocultural Trends September 3, 2010

Having Some Fun with Location

After making it through a couple of heavy discussions about location-based services (covering foursquare and everybody else), you deserve some more lighthearted location fare. Would a handful of location-based music videos do the trick? Of course they would. Since television’s … Continue reading →

Sociocultural Trends September 2, 2010

Checking-in without foursquare

Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading →