Category Archives: Life in The OOC

2011 TREND: Online-Offline Convergence – a.k.a. The OOC – is no longer on the horizon; we’re living in it.

Clients March 9, 2011

Upshot Smartshot #6: A Message to You Foodie (2011)

As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading →

Technology February 18, 2011

Be a Multilingual Tiger in Bed

Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading →

Sociocultural Trends February 8, 2011

Tools for Celebrity Stalkers and Life Savers

Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading →

Sociocultural Trends February 3, 2011

Google Gets an A+ on Its Art Project

I’m not sure what class Google is taking, but it’s definitely the star student. There was clearly some extra-curricular work behind their just-released Google Art Project, which delivers over a thousand works from 17 of the world’s finest museums right … Continue reading →

Marketing January 27, 2011

Love the PLAYR, Love the Game

Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading →

Marketing January 25, 2011

In the Mood for Something Small

We’ve blown through a slew of Sized Right examples in our trends report and Smartshot webinar, covering an admittedly wide range of applications. After all, Sized Right is our most versatile trend for 2011, with implications in-store, at home, in … Continue reading →

Sociocultural Trends January 21, 2011

Electronic Gladiators on Four Wheels

Since it’s Friday, and since we just filled your head with a TON of content in our 2011 Trends Smartshot webinar, we’ll stick with the shiny stuff for now. Enjoy the video above, which equips skateboarders with the tools to … Continue reading →

Sociocultural Trends January 19, 2011

Upshot Smartshot #5: 10(ish) Trends for 2011

Do you just love marketing trends, but find that you’re too busy to sit down and read a whole trends report? Well, what if we told you that we could crank through an entire year’s worth of trends in less … Continue reading →

Sociocultural Trends January 18, 2011

Whoa-Worthy Window

We’re no strangers to interactive store windows ’round these parts, as we’ve previously shared more than a handful of examples with you. But as the technology improves, so do the executions, and this installation from the Swedish clothing company WeSC … Continue reading →

Sociocultural Trends January 12, 2011

Can We Find A Place for Check-Ins? (And Should We?)

The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading →