You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s willingness to embrace Immersive Sensory Experiences, the above display is part of an OOH campaign [...]

In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than monitoring and responding is proactively influencing these conversations. To do this, you could follow the [...]

Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of the webinar if you download a QR code reader to your smartphone before watching . [...]

In our 10 Trends for 2010, we cautioned brands to be wary of the rise of Consumer Controlled Conversations. Now that consumers had become comfortable “expressing themselves” online, we felt they would increasingly use their (digital) voices to demand accountability, immediate assistance, flawless customer service, and other perks from brands and retailers. So, it’s not [...]

The fine folks at PSFK shared this fun little phototagging effort from the Orange-sponsored Glastonbury festival. Actually, “little” is probably the wrong word. After all, Orange is trying to break the world record for most people tagged in a single photo, by getting all 70,000 folks to tag themselves in the image (using Facebook Connect). [...]

We’ve got another free, 15 minute Smartshot webinar in the works! Next Wednesday, July 7th, we’ll be hosting a session on the topic of QR codes. Starting at 2PM (Central), we’ll cover: What are QR Codes? Which marketers are using QR Codes most effectively? What are other potential applications for QR Codes, especially in-store? If [...]

If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take a look at the two primary options for advertising on Twitter (at least for now): [...]

As the Cannes winners continue to trickle out, we’ll have plenty more to say about the implications for marketing trends at large. But, we felt like we had to say something about the winner of the Cannes Direct Lion, shown in the video above. The award went to New Zealand’s Special Group, for their work [...]

Well lookee here. Fresh off our conversations about innovative display ads and great World Cup activations, we’ve got an example that brings the two together (and spikes ‘em with a bit of augmented reality and casual gaming to boot!). The video above shows a display ad from AT&T, in which users try to head a [...]

Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that have surrounded the games. If you haven’t seen it already, you should definitely spend three [...]