Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures out what to make of Facebook Places, Gowalla continues to be the best LBS alternative [...]

With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no worries, we’re glad you’re all coming around. In fact, we’re going to spend the next [...]

After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]

In our lengthy coverage of QR codes and barcode marketing in general, we’ve repeatedly referenced Stickybits without ever diving into how the platform actually works. There’s a reason for that – a couple, actually. But, with Doritos, Pepsi, Ben & Jerry’s, and other CPG giants flirting with the service, we certainly owe them a glance [...]

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. But, if you’d prefer the straight text, continue reading below.

Back when we introduced the idea of After the App, we suggested that with every brand under the sun jumping on the app bandwagon, smartphone owners were sure to start suffering from app overload. And, when these users eventually started pruning their app menus, only the most useful or most entertaining apps would survive the [...]

After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered via plain ol’ streaming videos. Part of this success was attributable to steadily-improving content, but [...]

You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that you didn’t expect us to be covering slingshots in the same post, right? Meet the [...]

At least, that’s what this article from Ad Age would have you believe. After all, if the NYC sanitation department is slapping them on their garbage trucks (as seen on the right), is there any surface that’s immune to the inevitable invasion of the QRevolution? Ehh, let’s all take a deep breath here. While we’re [...]

You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s willingness to embrace Immersive Sensory Experiences, the above display is part of an OOH campaign [...]