Category Archives: Life in The OOC

2011 TREND: Online-Offline Convergence – a.k.a. The OOC – is no longer on the horizon; we’re living in it.

Sociocultural Trends June 2, 2011

Upshot Smartshot #7: Twitterphobics Anonymous

Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading →

Clients May 27, 2011

Progressions in Projections

Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading →

Sociocultural Trends May 19, 2011

POTTY POSTING – Twitterphobics Anonymous

[Be sure to check out our accompanying 15-minute Smartshot video! It's live at j.mp/twitterphobics!] Twitterphobia affects over 83.72% of marketers* in the US every year. We’ve seen the devastation it causes. We’ve heard your cries for a cure. And, we’ve … Continue reading →

Technology May 6, 2011

Online Make Out Sessions – Too Connected.

Today’s post comes from Paul Marran, Interactive Strategy Director at Upshot. Talk about your online offline convergence. In a July 20th, 2010 post, Upshot’s very talented Brian Asner wrote about Immersive Sensory Experiences. At the time he had ‘hoped’ they wouldn’t … Continue reading →

Marketing May 3, 2011

New High Score: Brushing Your Teeth

Today’s post comes from Adam Stipanuk, Interactive Strategy Director at Upshot. The nightly tooth brushing ritual with my two year old daughter goes something like this: we ask our child to say “Arrrr” like a pirate to allow us access … Continue reading →

Sociocultural Trends March 24, 2011

Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic)

With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about … Continue reading →

Marketing March 21, 2011

SXSWrapup (Part 3): The Location Story

Ok, back to where we left off with our SXSW coverage. As we discussed in our earlier “killer app” conversation, the real focus of this year’s SXSW was getting previous years’ breakouts to iterate and ramp up to a place … Continue reading →

Marketing

Digging a Bit Deeper into AmEx + foursquare

Our SXSWrapup will continue momentarily, but we’ve got one piece of unfinished business to handle first. Before we headed out to SXSW Interactive, we tipped you off to foursquare’s new partnership with American Express (at the very bottom of that … Continue reading →

Technology March 18, 2011

Un-Misunderstanding Shopper Marketing

Here at Upshot, we understand that shopper marketing is often misunderstood. We figured we could start to unravel the mystery in 79 seconds through the video above, which was recently featured in the Adweek/Brandweek/Mediaweek family of publications. This video complemented … Continue reading →

Marketing March 10, 2011

SXSWarmup

[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading →