Archive for the ‘Online-Offline Convergence’ Category

There IS Music at SXSW Interactive

But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]

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Location and Codes and Maps. Oh My!

Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news.
Oh, and you thought we forgot – stay up to the minute on all the SXSWi news by following us [...]

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QR Codes Gaining QRedibility

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

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The Place To Be: Location Based Services

With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions covering location-based services, the leading LBS vendors are clearly doubling-down.
For starters, let’s check-in with Foursquare, [...]

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On Location with Additional Location-Based Social Networks

A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin!
A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before we get back to your regularly scheduled awesomeness.
One caveat that we didn’t get to in the [...]

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Find Yourself on Foursquare

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.
Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

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POTTY POSTING – Here and Now (with Foursquare)

We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities.
Spoiler alert: there are.
Click here for the full-color PDF, and please feel free to share with clients!
Or, if you’d prefer the text only version, continue reading [...]

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Projection Predictions

So, you didn’t heed our warning about the rise of 3D, and now you’re scrambling after last week’s follow-up.
Let’s not make that mistake again.
In October, we mentioned that the size debate between smartphones and e-readers and netbooks and notebooks could be completely sidestepped by mini projection technologies. With the announcement of the Light Touch Interactive [...]

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Text to Donate to Haiti Relief Efforts

If you’re interested in contributing to the Haitian earthquake relief efforts, one of the easiest ways to donate is to text “haiti” to 90999. Doing so will contribute $10 to the American Red Cross, and the $10 will be added to your next phone bill. (The Red Cross emphasizes that 100% of your $10 donation [...]

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Join the QRevolution

With Google rolling out QR codes as part of their Favorite Places program, it’s increasingly important to familiarize yourself with this technology and its marketing implications.
Fortunately, CNET’s put together a list of the best QR code readers (ranging from free ones to $1.99) that are available for the iPhone. For those who own the device, [...]

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