Category Archives: Niche Networks / Micro Communities

2010 TREND: Consumers will seek out smaller communities (both online and in-real-life) that are built around their shared passion points.

An Epic Mix of 2011 Trends

What’s better than spending an epic day carving up fresh powder on the mountainside? How about turning that mountainside into a networked, interactive, social playground? And what’s better than nailing one of our 2011 trends? How about showing how four … Continue reading

Best of 2010 on The Awesome Blog – Part 1

Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading

Food-Less Food Trucks

We all know that tweeting food trucks are the hottest thing to hit the streets since rollerblades (wait, when did those stop being cool?), since they provide restaurants with a fantastic opportunity to offer limited-quantity, location-specific, and exclusive eats directly … Continue reading

Giving Credit Where Credit Is Due

You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading

Invisible Pop-Ups & Augmented Windows

It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading

A Little Teamwork, A Lot of Savings

There are plenty of marketing lessons to be learned from the explosive success of Groupon. The fact that a Groupon only kicks in after a certain number of buyers commit definitely creates a bit of urgency, but also highlights the … Continue reading

Check Out Who’s Checked-In

In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading

Bridging the Gap in Logo Design

Uh oh. Here we go again. Gap just broke out a new logo. But rather than refreshing the brand to connect with a new generation of consumers, Gap managed to send the world of art directors into a tizzy. Many … Continue reading

I Like It… to Have a Legitimate Impact

“I like it on the couch…” “I like it on the kitchen chair…” “I like it on the kitchen stool…” Man, my Facebook friends like “it” on a lot of furniture. There’s a decent chance that these inexplicable statements have … Continue reading

Keep On (Food) Truckin’

If you’ve been paying any attention at all to recent food trends, you’ll know that the only thing hotter than packing things between pieces of fried chicken is serving high-end street food from mobile trucks. Adventurous chefs like the folks … Continue reading