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Category Archives: New Austerity / Down-to-Earth-ism
Keeping Up-to-Date with Down-to-Earth-ism
Well, it looks like someone took the words right out of our mouths. Or, more accurately, right out of our 10 Trends for 2010. Yes, a recent study assessed over 3,000 brands to see how they measure up on down-to-earth-ism. … Continue reading
Drive Slow, Win Big
In our discussions about inserting gaming into everyday life, we’ve spent a good chunk of time discussing Volkswagen’s “Fun Theory” campaign. That effort included a user-generated component, where folks could suggest tasks that would be improved through gaming mechanisms. The … Continue reading
SXSW Dispatch, Part 4: Playing Around at SXSW
Some people go to SXSW to learn. Some people go to SXSW to play. And some people go SXSW to learn about play. We fit squarely into the last category, (no really, we got the Panel Nerd badge on foursquare … Continue reading
Cause Marketing Gets Bigger. And Smaller.
Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some … Continue reading
Have we gone back to the barter system?
Okay, that’s a bit of a stretch. The economy’s not that bad. Nonetheless, we’re seeing a lot of bartering examples popping up in unexpected places. While we’re not suggesting that marketers give up cash payments for beaver pelts, we do … Continue reading
Encourage Conoisseurship
Brands, are you really confident about the quality of your products and services? Are you certain that you could send your customers into your competitors’ arms, and they’d still come running back to you? You’d better be. Welcome to the … Continue reading
More than a Cosmetic Change
From a marketer’s vantage point, few would argue that 2010′s biggest question goes something like this: As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity? Sound familiar? Of course it does; we lifted … Continue reading
Utensils of the Earth
No need to dig any further – one glance at this package and you get the gist of Scanwood kitchen utensils. They’re wooden. They’re authentic. They’re natural. (Of course, you can also zoom in a bit and see the “Designed … Continue reading
10 Trends For 2010
If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) You can get your own copy of our 10 Trends by clicking … Continue reading
Thoughts on Thrift
As we get ready to wind down 2009 and look forward to a fresh new decade, we know you’ve got a lot on your mind. In particular, you have a nagging suspicion that no one will ever buy anything ever … Continue reading