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Category Archives: New Austerity / Down-to-Earth-ism
Upshot Smartshot #6: A Message to You Foodie (2011)
As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading
Cruising for Your Health
All of our conversations about Primitive Simplicity essentially come back to a single sentiment: the growing suspicion that our fancy-pants societal progress generates its fair share of unintended, negative consequences. As such, more consumers are starting to believe that the … Continue reading
Are Lights and Lasers the Answers to Ad Overload?
Ever since Sao Paulo decided to ban billboards, ad folks in the US (and around the world) have nervously wondered, “Could it happen here?” While it’s hard to say, we’ll soon know what that scenario would look like, thanks to … Continue reading
In the Mood for Something Small
We’ve blown through a slew of Sized Right examples in our trends report and Smartshot webinar, covering an admittedly wide range of applications. After all, Sized Right is our most versatile trend for 2011, with implications in-store, at home, in … Continue reading
So Fresh and So Clean
Yes, we’ve fallen a bit behind here at The Awesome Blog. (As our regular readers no doubt know, that always means we’ve got something good in store.) Here’s something sweet to tide you over in the meantime: a collection of … Continue reading
The Story Behind the Store Windows
The flipside of freezing your tuchus off in December? If you do make it past your front door, you’re bound to be treated to some spectacular sights – especially if you venture past some department store windows. But in addition … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
Slam, Let the Droids Be Toys!
“Technology is awesome. Learning about it isn’t.” That’s a simple idea, isn’t it? And leave it to Google to solve this with a brilliant activation, just the way we like ‘em here at Upshot. The newly-launched Demo Slam encourages users … Continue reading
Hometown Heroism, One Town At A Time
Over the course of this year, we’ve talked a lot about “small” cause marketing, where brands are increasingly focusing their CSR efforts on more narrow, local, well-defined problems. We’ve viewed this as the intersection of two trends that we called … Continue reading
Your Pizza, Minus the Tummy Tuck, Bronzer, and Rhinoplasty
When we introduced the idea of Down-to-Earth-ism in our 10 Trends for 2010, we described this trend as an evolution of the New Austerity. We argued that consumers were stressed, strained, and suspicious, and that pie-in-the-sky promises seemed inconsistent with … Continue reading