Category Archives: Immersive Sensory Experiences

2010 TREND: Consumers are increasingly expecting sensory indulgence from their entertainment and marketing. Are you offering them a truly immersive experience?

Sociocultural Trends September 3, 2010

Having Some Fun with Location

After making it through a couple of heavy discussions about location-based services (covering foursquare and everybody else), you deserve some more lighthearted location fare. Would a handful of location-based music videos do the trick? Of course they would. Since television’s … Continue reading →

Sociocultural Trends August 6, 2010

Projectile Conversations via Slingshot

You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that … Continue reading →

Sociocultural Trends July 20, 2010

Sensory Indulgence, Courtesy of Dita von Teese

Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. … Continue reading →

Marketing July 15, 2010

Careful with that Thing!

You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s … Continue reading →

Sociocultural Trends July 12, 2010

Why the iPad Might Put Your Concierge out of Work

In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than … Continue reading →

Sociocultural Trends July 8, 2010

Upshot Smartshot #3: QRacking the QR Code

Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of … Continue reading →

Technology June 21, 2010

World Cup Ads Head in the Right Direction

Well lookee here. Fresh off our conversations about innovative display ads and great World Cup activations, we’ve got an example that brings the two together (and spikes ‘em with a bit of augmented reality and casual gaming to boot!). The … Continue reading →

Sociocultural Trends June 11, 2010

OK Samsung, you are officially mega-awesome

We admit it, Samsung. We’re impressed. A couple of weeks ago, we sang your praises for your excellent use of projection, and gave you props for supplementing your event marketing with foursquare. But you couldn’t stop there, could you? You … Continue reading →

Marketing June 4, 2010

While You’re Waiting

Despite proclamations that we live in an on-demand, instantly accessible world, we nevertheless continue to find ourselves waiting around. Waiting in line. Waiting in traffic. Waiting for downloads. Just… waiting. Thankfully, all that waiting’s become far more tolerable with the … Continue reading →

Sociocultural Trends May 26, 2010

Crumbling Amsterdam Building Reveals Lush, Hidden Ecosystem

And you don’t need to consume any of Amsterdam’s famous Space Pastries to see it! Nah, it’s another fantastic projection, of course. In this case, there’s a brand behind the magic, as Samsung used this tactic to introduce their new … Continue reading →