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Category Archives: Immersive Sensory Experiences
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
The Story Behind the Store Windows
The flipside of freezing your tuchus off in December? If you do make it past your front door, you’re bound to be treated to some spectacular sights – especially if you venture past some department store windows. But in addition … Continue reading
Projection mapping hits the US! And it smells great!
Yes, yes, YES! After months (years?) of showing you amazing projection mapping projects from around the world, we’ve finally got a domestic example to share with you! U-S-A! U-S-A! U-S… wait, what? This projection was shown in London, too? Ah … Continue reading
Invisible Pop-Ups & Augmented Windows
It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading
Projections + Projectile People = Party
As much as we love projections here at The Awesome Blog, we would’ve shared this “Off the Planet” exhibition from Red Bull simply because we haven’t previously passed along a projection on snow (although we have seen just about everything … Continue reading
POTTY POSTING – Set the Ex-Sample
No trick-or-treating required; we’ve got some sweet candy for your brain, in the form of our latest Potty Posting! Following up on our most recent Smartshot, in which we tackled the best practices for world-rocking sampling, this Posting presents you … Continue reading
600 Years of Prague History Never Looked So Good
To celebrate the 600-year anniversary of this Prague clock tower, a projection mapping team put together an incredible history lesson that played out on the building’s facade. I for one would’ve paid much more attention in history class if every … Continue reading
Billboards that Party Harder than You Do
You know the drill by now. We kicked off our 10 Trends for 2010. We told you that Immersive Sensory Experiences were being delivered across all forms of media, and that your marketing would have to indulge consumers’ senses to … Continue reading
Upshot Smartshot #4: Holy S#!t, Your Sample Rocked My World!
Above, you’ll find the boldly titled webinar, “Holy S#!t, Your Sample Rocked My World!” In less than 15 minutes, we tackle the following topics with reckless abandon: Why sampling (still) matters 5 benchmarks for best-in-class sampling Examples of great samples … Continue reading
Reading is Fundamental(ly Changing)
We’ve had plenty to say about the future of print publications here on the Awesome Blog. Naturally, our discussion focused on mass media like magazines and newspapers, since that’s traditionally where marketers have fit into the mix. But, in case … Continue reading