You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that you didn’t expect us to be covering slingshots in the same post, right? Meet the [...]

Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. While touch, smell, and taste are (hopefully) inaccessible online, clever digital marketers can still take [...]

You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s willingness to embrace Immersive Sensory Experiences, the above display is part of an OOH campaign [...]

In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than monitoring and responding is proactively influencing these conversations. To do this, you could follow the [...]

Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of the webinar if you download a QR code reader to your smartphone before watching . [...]

Well lookee here. Fresh off our conversations about innovative display ads and great World Cup activations, we’ve got an example that brings the two together (and spikes ‘em with a bit of augmented reality and casual gaming to boot!). The video above shows a display ad from AT&T, in which users try to head a [...]

We admit it, Samsung. We’re impressed. A couple of weeks ago, we sang your praises for your excellent use of projection, and gave you props for supplementing your event marketing with foursquare. But you couldn’t stop there, could you? You knew we were a sucker for those Youtube takeovers, which always end up being immersive [...]

Despite proclamations that we live in an on-demand, instantly accessible world, we nevertheless continue to find ourselves waiting around. Waiting in line. Waiting in traffic. Waiting for downloads. Just… waiting. Thankfully, all that waiting’s become far more tolerable with the ability to entertain ourselves via mobile devices, ubiquitous media, and a slew of immersive sensory [...]

And you don’t need to consume any of Amsterdam’s famous Space Pastries to see it! Nah, it’s another fantastic projection, of course. In this case, there’s a brand behind the magic, as Samsung used this tactic to introduce their new 3D LED TVs. The captivating projection was complemented with a station where pedestrians could see [...]

These days, it’s hard to know how we’re supposed to feel about graffiti. Is it art? Even if it is art, should we remove it? But the one thing we can agree on is that we don’t want to encourage folks to tag walls willy-nilly, right? Well, not anymore. The above video shows a “Tangible [...]