Category Archives: Immersive Sensory Experiences

2010 TREND: Consumers are increasingly expecting sensory indulgence from their entertainment and marketing. Are you offering them a truly immersive experience?

Clients August 26, 2011

Projection Cleans Up, Fills In, and Trips Out

A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading →

Clients May 27, 2011

Progressions in Projections

Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading →

Marketing March 7, 2011

Upshot Presents the Air Presenter

In today’s post, we’re excited to share our exclusive coverage of the Air Presenter gesture-based presentation system, featuring the radarTOUCH. Upshot managed to get our hands on the first radarTOUCH shipped to the US, and we’ve already recognized a number … Continue reading →

Sociocultural Trends February 11, 2011

Are Lights and Lasers the Answers to Ad Overload?

Ever since Sao Paulo decided to ban billboards, ad folks in the US (and around the world) have nervously wondered, “Could it happen here?” While it’s hard to say, we’ll soon know what that scenario would look like, thanks to … Continue reading →

Sociocultural Trends February 3, 2011

Google Gets an A+ on Its Art Project

I’m not sure what class Google is taking, but it’s definitely the star student. There was clearly some extra-curricular work behind their just-released Google Art Project, which delivers over a thousand works from 17 of the world’s finest museums right … Continue reading →

Design January 28, 2011

An Interactive Projection That’ll Get You Talking

You know we love projections. You know we love talking about them. But did you ever think we’d be talking at them? Neither did we. Check out the ridiculousness happening in the video above. It starts with an already-awesome projection-mapped … Continue reading →

Marketing January 27, 2011

Love the PLAYR, Love the Game

Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading →

Sociocultural Trends January 21, 2011

Electronic Gladiators on Four Wheels

Since it’s Friday, and since we just filled your head with a TON of content in our 2011 Trends Smartshot webinar, we’ll stick with the shiny stuff for now. Enjoy the video above, which equips skateboarders with the tools to … Continue reading →

Sociocultural Trends January 18, 2011

Whoa-Worthy Window

We’re no strangers to interactive store windows ’round these parts, as we’ve previously shared more than a handful of examples with you. But as the technology improves, so do the executions, and this installation from the Swedish clothing company WeSC … Continue reading →

Technology December 21, 2010

Best of 2010 on The Awesome Blog – Part 2

Following up on yesterday’s post, here’s Part 2 of The Awesome Blog’s greatest hits from 2010. The launch of our Upshot Smartshot series of 15 minute webinars has been a huge success so far. You can see the past webinars … Continue reading →