Sweeeeeet Caroline… oh, sorry, got carried away for a second there.
As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant in-store at the point-of-purchase.
Oh, and why it may be inherently obsolete.
In one panel, hosted by some [...]

Y’know, while you were goofing around over the weekend, dressing head-to-toe in green, and doing things you can’t tell your mother about, Upshot’s three SXSWi attendees were hard at working keeping you informed about what to expect from the next 12 months in digital.
Okay, we’ll admit there were some benefits. Just let me get [...]

But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]

Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news.
Oh, and you thought we forgot – stay up to the minute on all the SXSWi news by following us [...]

There’s a reason why we’re not embedding this ad for Tostitos Salsa. Click that link and you’ll see why – it’s definitely worth it.
(And yes, YouTube did it first with that Wario ad a couple of years back. But since that spot’s not online anymore, and since Vimeo did something similar with Honda last year, [...]

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof.  No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from all forms of media.
While Steve Jobs can’t take all the credit for this trend, we’d [...]

A quick question: With all the talk about the resurgence of 3D, why is it taking so long for 3D glasses to catch up stylistically?
In fact, this pair of aviator glasses (shared on PSFK) is one of the few pairs that doesn’t make the wearer look like a cross between Ray Charles and Geordi La [...]

There’s a reason we’re so damn proud of our 10 Trends for 2010.
Simply put, they’re right on.
Let’s take Trend #9, Immersive Sensory Experiences. In a nutshell, consumers are accustomed to (and thus expecting) ever more immersive sensory experiences in all forms of media, entertainment, and advertising. “Breaking through the clutter” not only requires an especially [...]

So, you didn’t heed our warning about the rise of 3D, and now you’re scrambling after last week’s follow-up.
Let’s not make that mistake again.
In October, we mentioned that the size debate between smartphones and e-readers and netbooks and notebooks could be completely sidestepped by mini projection technologies. With the announcement of the Light Touch Interactive [...]