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Category Archives: Hometown’s Hero
There IS Music at SXSW Interactive
But you might need a little guidance. Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week! (When we told you that QR codes would be an interesting SXSWi subplot, we … Continue reading
Location and Codes and Maps. Oh My!
Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news. Oh, and you thought … Continue reading
The Place To Be: Location Based Services
With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions … Continue reading
On Location with Additional Location-Based Social Networks
A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin! A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before … Continue reading
Find Yourself on Foursquare
With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived. Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of … Continue reading
POTTY POSTING – Here and Now (with Foursquare)
We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities. Spoiler alert: there are. Click here for the full-color PDF, … Continue reading
Following up on “Cause Marketing Gets Bigger. And Smaller.”
After our “Cause Marketing Gets Bigger. And Smaller.” post from last week, a couple of subsequent examples popped that were worth passing along. For starters, we mentioned that a number of cause marketing efforts were tapping the wisdom of crowds … Continue reading
Cause Marketing Gets Bigger. And Smaller.
Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some … Continue reading
Bigger than the Super Bowl
As the country gets ready for this weekend’s Super Bowl, we’re bound to see some heated debates around the ol’ water cooler. Manning or Brees? The Colts’ legacy or The Saints’ destiny? Bourbon Street or… uh… well, that one’s not … Continue reading
City, Slicker
In last week’s post about Copenhagen’s cycling railings, we casually mentioned Apple’s renovation of a Chicago subway station and KFC’s offer to repair potholes. As local governments continue to struggle (no really, Chicago, it’s not like any of us take … Continue reading