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Category Archives: Hometown’s Hero
Coke’s Promoted Twitter Trend Worked! I Think.
If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take … Continue reading
Bringing the World (Cup) to Your Hood
Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that … Continue reading
Hometown Heroism by Foot, Bike, or Car
While no one’s taken us up on our suggestion to save Chicago’s 4th of July fireworks just yet, that doesn’t mean we haven’t seen smaller scale examples of Hometown’s Heroism. In fact, for Chicago’s Big Shoulders Realty, this is old … Continue reading
Promoting Twitter
Last week, Twitter held a conference for developers called Chirp (yes, the company is legally obligated to reference birds in every single thing they do). Obviously, much of the content was a bit more techy than we need to get … Continue reading
Heroic Efforts from Microsoft and Starbucks
As we’ve tracked the Hometown’s Hero trend (#3 on our 10 Trends for 2010) over the course of the year, we’ve mentioned the unprecedented opportunity for marketers to fill the holes left by budget crunches at state and local levels. … Continue reading
SXSW Dispatch, The Recap
In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and … Continue reading
SXSW Dispatch, Part 10: Tying Up the Loose Ends
Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on … Continue reading
SXSW Dispatch, Part 8: The Online Video That Just Won’t Go Away
With all our talk of the Year of Location and mobile web browsing and in-store touch technologies, something as “old” as online video might seem like a quaint topic to cover in a SXSW Interactive recap. Of course, video has … Continue reading
SXSW Dispatch, Part 7: Welcome to the Year of Location
According to Jason Finkelstein at Wavemarket, 55% of all text messages are some variation of the question, “Where are you?” That means that in 2009 there were at least 650 BILLION text messages asking for location information, without even counting … Continue reading
Getting Smarter about Location
While we brace for the onslaught of location-based news at SXSWi, an unrelated press release from Telenav (maker of GPS devices) has already shaken things up. The press release, available here, breaks down the most searched-for destinations on Telenav’s various … Continue reading