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Category Archives: Hometown’s Hero
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
Gap Is Cool Again (At Least at One Store)
Man, when you see Gap pull off something as cool as this, it makes you wonder why the hell they so often end up in situations like this. Just in time for the holiday season, Gap tapped the folks at … Continue reading
How Does Your Brand See the World?
When we’ve talked about telling the “story” of your brand, we’ve often found that online video provides a compelling medium for doing so, even if the topic isn’t inherently sexy. Case in point: consider the juxtaposition of these two videos … Continue reading
Hometown Heroism, One Town At A Time
Over the course of this year, we’ve talked a lot about “small” cause marketing, where brands are increasingly focusing their CSR efforts on more narrow, local, well-defined problems. We’ve viewed this as the intersection of two trends that we called … Continue reading
Having Some Fun with Location
After making it through a couple of heavy discussions about location-based services (covering foursquare and everybody else), you deserve some more lighthearted location fare. Would a handful of location-based music videos do the trick? Of course they would. Since television’s … Continue reading
Checking-in without foursquare
Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading
Checking-in with foursquare
With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no … Continue reading
Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of … Continue reading
We’ll Do It Live!
After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered … Continue reading
How to Fight Back in the Battle for Your Reputation
Right before our break, we took a deeper look into how corporate social responsibility looks in the world of the Reputation Economy, where a brand’s (or a house of brands’) seemingly disparate actions are judged by consumers as a single … Continue reading