Category Archives: Guruism

2012 TREND: Will your brand be the go-to guide on a given topic?

Marketing March 20, 2012

Curators on Curation

When we introduced the idea of Collective Curation in our 2012 tends, we spoke about brands aggregating, consolidating, and communicating top-notch content in order to bring a focused theme to life. As swell as that sounds, most brands need a … Continue reading →

Sociocultural Trends December 14, 2011

10 Trends for 2012

Download Upshot’s 2012 Trends Report by clicking here! Welcome to Upshot’s 2012 Trends Report! We’re so glad you could make it. After you’ve clicked the link above and given your brain a totally unfair advantage, please be excessively generous about … Continue reading →