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Category Archives: Green Movement
Utensils of the Earth
No need to dig any further – one glance at this package and you get the gist of Scanwood kitchen utensils. They’re wooden. They’re authentic. They’re natural. (Of course, you can also zoom in a bit and see the “Designed … Continue reading
Thin Is In
This season, if you want to be the envy of all your friends, perhaps you should slim down a bit. Shed some of those thick curves. Make it so your friends just can’t resist screaming, “OMG, that font is SOOO … Continue reading
Competition for the Greater Good
“Corporate social responsibility” and “crowdsourcing” are so ubiquitous in today’s marketing that even mentioning either term generally elicits more yawning than fawning. Of course, both tactics continue to resonate with consumers, so we can’t completely forget about them either. What … Continue reading
Hypothesis 1: Fun > Not Fun
In our recent discussion about inserting games into everyday tasks, we called out Volkswagen’s “Piano Stairs” experiment as a simple illustration of this idea. Turns out, VW wasn’t done with the fun and games just yet. Over at thefuntheory.com (thanks … Continue reading
“We’ll let YOU do the work!”
Continuing our discussion of Chris Anderson’s study of free stuff… “Free” might mean “zero dollars,” but let’s not forget that their are other labor and service costs associated with free stuff. Really savvy marketers resolve this dilemma by using the … Continue reading
(card)Board Room
Whoa, someone seriously one-upped the cardboard artist guy we mentioned last month. The above image shows an Amsterdam-based agency whose interior was completely redesigned using only interlocking pieces of reinforced cardboard. No glue. No screws. No nails. No Nothing. Oh … Continue reading