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Category Archives: Green Movement
Upshot Smartshot #6: A Message to You Foodie (2011)
As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading
POTTY POSTING – A Message to You Foodie (2011)
We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading
Rise of the Machines
Since we mentioned vending machines in our latest Potty Posting, it struck us as a good time to catch up on what’s pending in the world of vending. Believe it or not, it’s quite the happening place to be. Part … Continue reading
POTTY POSTING – Set the Ex-Sample
No trick-or-treating required; we’ve got some sweet candy for your brain, in the form of our latest Potty Posting! Following up on our most recent Smartshot, in which we tackled the best practices for world-rocking sampling, this Posting presents you … Continue reading
High-Engagement Rings
About a week ago, we talked a bit about the tendency for some shiny objects to distract from a campaign’s message. As always, we mentioned that we prefer the simple ideas, brilliantly activated. Like the campaign pictured to the right, … Continue reading
The Sexiest Conversation You’ve Ever Had about Sustainable Packaging
While we all hope that brands continue to think about the environmental implications of their packaging, let’s be honest here – it’s generally not a very sexy topic. Conversations about reduced carbon footprints are often communicated as stuffy PR pieces … Continue reading
Pup Parties
Looking for some last-minute plans for this weekend? Guess what? So is your canine companion. Throw him a bone, will ya? Fortunately, our friends (and sister agency) Neighbor are launching Petco’s Natural Neighborhood Festival this weekend. Participating Petco stores across … Continue reading
Drive Slow, Win Big
In our discussions about inserting gaming into everyday life, we’ve spent a good chunk of time discussing Volkswagen’s “Fun Theory” campaign. That effort included a user-generated component, where folks could suggest tasks that would be improved through gaming mechanisms. The … Continue reading
SXSW Dispatch, Part 4: Playing Around at SXSW
Some people go to SXSW to learn. Some people go to SXSW to play. And some people go SXSW to learn about play. We fit squarely into the last category, (no really, we got the Panel Nerd badge on foursquare … Continue reading
Following up on “Cause Marketing Gets Bigger. And Smaller.”
After our “Cause Marketing Gets Bigger. And Smaller.” post from last week, a couple of subsequent examples popped that were worth passing along. For starters, we mentioned that a number of cause marketing efforts were tapping the wisdom of crowds … Continue reading