Category Archives: Game On!

2011 TREND: Brands are discovering the significant motivational power of gaming mechanisms, and consumers are happily playing along.

Marketing May 3, 2011

New High Score: Brushing Your Teeth

Today’s post comes from Adam Stipanuk, Interactive Strategy Director at Upshot. The nightly tooth brushing ritual with my two year old daughter goes something like this: we ask our child to say “Arrrr” like a pirate to allow us access … Continue reading →

Sociocultural Trends April 26, 2011

Silly Rabbit, Egg Hunts Aren’t Just for Kids.

Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading →

Marketing April 25, 2011

Why don’t more brands create mobile games?

Today’s installment comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. By far, the number one activity on smartphones is mobile gaming. Games are the most downloaded apps in both free and paid categories in … Continue reading →

Marketing April 22, 2011

SXSWrapup: That’s a Wrap!

We hope you’ve derived a ton of smarts from our (admittedly long) coverage of SXSW Interactive 2011. If you missed any of our posts, we’ve got links to every one of our SXSWrapups below.

Marketing March 14, 2011

SXSWrapup (Part 1): Last Year’s Breakouts Level Up

Halfway through the SXSW Interactive conference, it appears that our pre-conference assumption was correct: the biggest stories coming out of this year’s SXSW are going to be iterations of the services and applications that broke out in past years. That’s … Continue reading →

Technology February 18, 2011

Be a Multilingual Tiger in Bed

Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading →

Sociocultural Trends February 16, 2011

Online Tricks and Treats

Following up on Monday’s clever YouTube tweak, we wanted to pass along a couple of other tricks and treats we’ve recently seen around the web. The first is an iPad ad for the USA Network’s show “White Collar,” which is … Continue reading →

Sociocultural Trends February 14, 2011

Dunk Data and Hoops Hype

There’s plenty of budding excitement about this weekend’s NBA Slam Dunk contest, thanks to a crop of extremely athletic youngsters who may or may not be mutants from another planet. But, while the league is building up hype about these … Continue reading →

Sociocultural Trends February 11, 2011

Are Lights and Lasers the Answers to Ad Overload?

Ever since Sao Paulo decided to ban billboards, ad folks in the US (and around the world) have nervously wondered, “Could it happen here?” While it’s hard to say, we’ll soon know what that scenario would look like, thanks to … Continue reading →

Marketing February 4, 2011

The Super Bowl’s Super Tweeters

I know, I know – many of our readers are still smarting, since their beloved Bears aren’t playing this weekend. Well, it probably won’t help to know that our neighbors to the North are already winning another battle: the ever-important … Continue reading →