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Category Archives: Future / Predictions
Reading is Fundamental(ly Changing)
We’ve had plenty to say about the future of print publications here on the Awesome Blog. Naturally, our discussion focused on mass media like magazines and newspapers, since that’s traditionally where marketers have fit into the mix. But, in case … Continue reading
Radically Accurate Demography
We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in … Continue reading
Now THIS is what the future of print looks like.
In previous posts (here and here, particularly), we’ve talked about the potential future of print and what that future means for advertisers. However, most of this was based on speculation: here’s how things might work, how photos could look, how … Continue reading
POTTY POSTING – What the Web Will Be Like with Facebook’s “Like”
Welcome to our latest Potty Posting! We tackle what Facebook’s new “Like” button means for marketers. See for yourself; the PDF is attached at the following link: What the Web Will Be Like with Facebook’s “Like” If you’d prefer a … Continue reading
Promoting Twitter
Last week, Twitter held a conference for developers called Chirp (yes, the company is legally obligated to reference birds in every single thing they do). Obviously, much of the content was a bit more techy than we need to get … Continue reading
SXSW Dispatch, The Recap
In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and … Continue reading
SXSW Dispatch, Part 7: Welcome to the Year of Location
According to Jason Finkelstein at Wavemarket, 55% of all text messages are some variation of the question, “Where are you?” That means that in 2009 there were at least 650 BILLION text messages asking for location information, without even counting … Continue reading
SXSW Dispatch, Part 5: How App-Makers Feel About “After the App”
Second verse, same as the first. While we’ve already given you the big picture on the mobile space, we also sat in on a number of panels with smartphone app-makers, who certainly have a vested interest in encouraging brands to … Continue reading
SXSW Dispatch, Part 2: Touching Me, Touching You
Sweeeeeet Caroline… oh, sorry, got carried away for a second there. As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant … Continue reading
The iPhone-izing of Everything
As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof. No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from … Continue reading