Sweeeeeet Caroline… oh, sorry, got carried away for a second there.
As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant in-store at the point-of-purchase.
Oh, and why it may be inherently obsolete.
In one panel, hosted by some [...]

As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof.  No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from all forms of media.
While Steve Jobs can’t take all the credit for this trend, we’d [...]

So, you didn’t heed our warning about the rise of 3D, and now you’re scrambling after last week’s follow-up.
Let’s not make that mistake again.
In October, we mentioned that the size debate between smartphones and e-readers and netbooks and notebooks could be completely sidestepped by mini projection technologies. With the announcement of the Light Touch Interactive [...]

If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) Click here to request a copy of your own by email, and be sure to share it with your clients, coworkers, friends, and pets. What? Maybe Mr. [...]

Oh, that’s right, we just dropped a geometry joke up in here.
C’mon, you’ve got to admit that was pretty solid.
Get it? Solid??? Because three dimensional objects can be… ah, nevermind.
In addition to our awesome comedic chops, we also seem to be refining our predictive powers over in The Source. Case in point: one year ago [...]

As we get ready to wind down 2009 and look forward to a fresh new decade, we know you’ve got a lot on your mind. In particular, you have a nagging suspicion that no one will ever buy anything ever again thanks to trends like the new austerity, the new frugality, and the new unemployedity. [...]

Well, at least one magazine editor has the future in focus.
Here at The Awesome Blog, we’ve dedicated a handful of posts to the future of print, and cautioned that embedding videos in print will probably kill, rather than save, the medium. In so many words, we suggested that magazines need to instead consider how to [...]

Any frequent reader of The Awesome Blog knows we’re big fans of Yelp’s Monocle app, one of many instances where online-offline convergence brings unprecedented convenience right to consumers’ fingertips. Still, we’re willing to acknowledge that some folks feel that apps like these actually inhibit our decision-making by presenting too much information (a problem known as [...]

Oh, that’s a headline that’ll grab your attention.
Why are we sharing this video with you? Is it because it’s on-trend with location-based awareness? Or online-offline convergence? Or even DIY/hacker culture, which we’ll be getting into in a future Potty Posting?
Well, yeah. But also, it’s just kinda awesome for a Friday.

It’s an exciting time in The OOC (a.k.a. the world of Online-Offline Convergence), with smartphones, tablet computers,  netbooks and other tech treats competing to be the next hot gadget. Futurists are burning plenty of bytes trying to figure out which devices will ultimately triumph in the screen wars, but we’d like to go out on [...]