We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in marketers’ peripheral vision, including “DINK” (dual income, no kids) households and multigenerational households. Well, guess [...]

In previous posts (here and here, particularly), we’ve talked about the potential future of print and what that future means for advertisers. However, most of this was based on speculation: here’s how things might work, how photos could look, how ads should interact. In the meantime, Viv Magazine just went ahead and did it. Above, [...]

Welcome to our latest Potty Posting! We tackle what Facebook’s new “Like” button means for marketers. See for yourself; the PDF is attached at the following link: What the Web Will Be Like with Facebook’s “Like” If you’d prefer a text-only version, keep reading below. And if you like the post, be sure to “Like” [...]

Last week, Twitter held a conference for developers called Chirp (yes, the company is legally obligated to reference birds in every single thing they do). Obviously, much of the content was a bit more techy than we need to get into here, but there were still a number of important signals for marketers as brands [...]

In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and apps are changing the physical way we interact with our phones. Can we still even [...]

According to Jason Finkelstein at Wavemarket, 55% of all text messages are some variation of the question, “Where are you?” That means that in 2009 there were at least 650 BILLION text messages asking for location information, without even counting what was happening on apps, maps, and the mobile web. If you’re still wondering whether [...]

Second verse, same as the first. While we’ve already given you the big picture on the mobile space, we also sat in on a number of panels with smartphone app-makers, who certainly have a vested interest in encouraging brands to create more new apps. So, what was their verdict on our After the App trend, [...]

Sweeeeeet Caroline… oh, sorry, got carried away for a second there. As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant in-store at the point-of-purchase. Oh, and why it may be inherently obsolete. In one panel, [...]

As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof.  No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from all forms of media. While Steve Jobs can’t take all the credit for this trend, [...]

So, you didn’t heed our warning about the rise of 3D, and now you’re scrambling after last week’s follow-up. Let’s not make that mistake again. In October, we mentioned that the size debate between smartphones and e-readers and netbooks and notebooks could be completely sidestepped by mini projection technologies. With the announcement of the Light [...]