Category Archives: Future Fear

2011 TREND: As Americans begin to temper their eternal optimism about the future, marketers must be there to offer reassurance.

Clients November 16, 2011

What will it take for YOU to go CASH-LESS?

I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading →

Marketing May 24, 2011

Finding Opportunities in the Hidden Costs

It’s a good thing that our industry puts such a premium on creativity, since marketers are facing a pretty hefty creative challenge at the moment: how do we accommodate and acknowledge consumers’ Future Fear without succumbing to cynicism, hopelessness, anger, … Continue reading →

Clients March 9, 2011

Upshot Smartshot #6: A Message to You Foodie (2011)

As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading →

Demographics March 2, 2011

POTTY POSTING – A Message to You Foodie (2011)

We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading →

Sociocultural Trends January 19, 2011

Upshot Smartshot #5: 10(ish) Trends for 2011

Do you just love marketing trends, but find that you’re too busy to sit down and read a whole trends report? Well, what if we told you that we could crank through an entire year’s worth of trends in less … Continue reading →

Sociocultural Trends December 9, 2010

The Story Behind the Store Windows

The flipside of freezing your tuchus off in December? If you do make it past your front door, you’re bound to be treated to some spectacular sights – especially if you venture past some department store windows. But in addition … Continue reading →

Sociocultural Trends December 2, 2010

10 Trends for 2011

That’s right, folks: the Source’s 2011 trends have arrived! And they’re lookin’ MIGHTY fine if we do say so ourselves. The full report is now available – click here for Upshot’s 10 Trends for 2011! Please be excessively generous about … Continue reading →