Suggest Something Awesome
Know about an interesting article, unique promotion or an adorable kitty video? Send it our way!
Awesome In Your Inbox
Enter your email address to receive daily Awesome Blog updates via email. We won't spam you. Honest!
Category Archives: Driven by Data
POTTY POSTING – You Know You Make Me Wanna Klout
It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading
OMG! Your Klout is Showing!
Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading
Upshot Smartshot #7: Twitterphobics Anonymous
Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading
Finding Opportunities in the Hidden Costs
It’s a good thing that our industry puts such a premium on creativity, since marketers are facing a pretty hefty creative challenge at the moment: how do we accommodate and acknowledge consumers’ Future Fear without succumbing to cynicism, hopelessness, anger, … Continue reading
Thees Mispelings Ar Fore Chairity
When we introduced the concept of Cause with Effect, we predicted that many smart marketers would focus their cause marketing efforts on educational problems. Admittedly, some of these solutions require some pretty complicated thinking, but there’s always room in this … Continue reading
New High Score: Brushing Your Teeth
Today’s post comes from Adam Stipanuk, Interactive Strategy Director at Upshot. The nightly tooth brushing ritual with my two year old daughter goes something like this: we ask our child to say “Arrrr” like a pirate to allow us access … Continue reading
SXSWrapup (Part 9): Selling Yourself at SXSW
While we’ve had more than enough analysis of the panels at SXSWi (we left off here), there’s one big piece that we haven’t really referenced. No, not the BBQ, or the free beer, or the free parties. Rather, it’s the … Continue reading
The Talk of the Town at SXSW
Our QR code music calendar isn’t the only goodie we brought with us to SXSW Interactive. Meet our SXSW Interactive visualizer (at sxsw.upshot.net), which’ll help you navigate the onslaught of tweets that are cascading out of Austin. Click on any … Continue reading
SXSWarmup
[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading
Dunk Data and Hoops Hype
There’s plenty of budding excitement about this weekend’s NBA Slam Dunk contest, thanks to a crop of extremely athletic youngsters who may or may not be mutants from another planet. But, while the league is building up hype about these … Continue reading