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Category Archives: Delighting Consumers with Hidden Surprises
War on Whiners Gets Real
Over the past half-year, you’ve probably seen the buzzed-about “Crunch Is Calling” campaign from Wheat Thins, in which they pounce upon unsuspecting Twitter users who’ve shared their love of the brand. The best-known spot is presumably the one where a … Continue reading
Whoa-Worthy Window
We’re no strangers to interactive store windows ’round these parts, as we’ve previously shared more than a handful of examples with you. But as the technology improves, so do the executions, and this installation from the Swedish clothing company WeSC … Continue reading
Can We Find A Place for Check-Ins? (And Should We?)
The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading
Best of 2010 on The Awesome Blog – Part 2
Following up on yesterday’s post, here’s Part 2 of The Awesome Blog’s greatest hits from 2010. The launch of our Upshot Smartshot series of 15 minute webinars has been a huge success so far. You can see the past webinars … Continue reading
Look What Ya Did You Little Jerk!
Oof. Post-holiday party, it’s probably not the right day to continue our in-depth discussion about location-based services and shopper marketing applications. Nah, it’s the kind of day where we need something a little more lighthearted. Like, say, a retelling of … Continue reading
The Story Behind the Store Windows
The flipside of freezing your tuchus off in December? If you do make it past your front door, you’re bound to be treated to some spectacular sights – especially if you venture past some department store windows. But in addition … Continue reading
Food-Less Food Trucks
We all know that tweeting food trucks are the hottest thing to hit the streets since rollerblades (wait, when did those stop being cool?), since they provide restaurants with a fantastic opportunity to offer limited-quantity, location-specific, and exclusive eats directly … Continue reading
This Magical Glass Knows What You’re Drinking
Well isn’t this friggin’ cool? A Serbian designer has created a drinking glass that’s as magical as it is colorful. The trick? Fill it up with a beverage, and it will spell out the type of drink on the side … Continue reading
Projection mapping hits the US! And it smells great!
Yes, yes, YES! After months (years?) of showing you amazing projection mapping projects from around the world, we’ve finally got a domestic example to share with you! U-S-A! U-S-A! U-S… wait, what? This projection was shown in London, too? Ah … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading