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Category Archives: Corporate Social Responsibility
Following up on “Cause Marketing Gets Bigger. And Smaller.”
After our “Cause Marketing Gets Bigger. And Smaller.” post from last week, a couple of subsequent examples popped that were worth passing along. For starters, we mentioned that a number of cause marketing efforts were tapping the wisdom of crowds … Continue reading
Cause Marketing Gets Bigger. And Smaller.
Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some … Continue reading
City, Slicker
In last week’s post about Copenhagen’s cycling railings, we casually mentioned Apple’s renovation of a Chicago subway station and KFC’s offer to repair potholes. As local governments continue to struggle (no really, Chicago, it’s not like any of us take … Continue reading
The New Public Gym
Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays. But, did we miss the memo on the public workout fad? First, Gap announces that they’re temporarily dedicating … Continue reading
Text to Donate to Haiti Relief Efforts
If you’re interested in contributing to the Haitian earthquake relief efforts, one of the easiest ways to donate is to text “haiti” to 90999. Doing so will contribute $10 to the American Red Cross, and the $10 will be added … Continue reading
Competition for the Greater Good
“Corporate social responsibility” and “crowdsourcing” are so ubiquitous in today’s marketing that even mentioning either term generally elicits more yawning than fawning. Of course, both tactics continue to resonate with consumers, so we can’t completely forget about them either. What … Continue reading
Hypothesis 1: Fun > Not Fun
In our recent discussion about inserting games into everyday tasks, we called out Volkswagen’s “Piano Stairs” experiment as a simple illustration of this idea. Turns out, VW wasn’t done with the fun and games just yet. Over at thefuntheory.com (thanks … Continue reading