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Category Archives: Corporate Social Responsibility
No Good CSR Deed Goes Unpunished
We all knew that Pepsi’s Refresh project was a risky proposition. Their decision to ditch their million-dollar Superbowl ads opened the door for their rivals at Coke to advertise essentially unopposed during the country’s biggest broadcast. Furthermore, while many have … Continue reading
Brands Back the Badges
Most adults like to think that they’ve outgrown the petty motivators from their childhoods: the gold star, the cub scout/girl scout badge, the varsity jacket. But, judging by the way most adults have responded to services like foursquare and Farmville, … Continue reading
Not Such Small Change
Not so long ago, we touched upon the idea (in posts here and here) that cause marketing efforts are heading in both bigger and smaller directions. Each tactic has its strengths: the big stuff grabs headlines and can drastically impact … Continue reading
The Sexiest Conversation You’ve Ever Had about Sustainable Packaging
While we all hope that brands continue to think about the environmental implications of their packaging, let’s be honest here – it’s generally not a very sexy topic. Conversations about reduced carbon footprints are often communicated as stuffy PR pieces … Continue reading
Heroic Efforts from Microsoft and Starbucks
As we’ve tracked the Hometown’s Hero trend (#3 on our 10 Trends for 2010) over the course of the year, we’ve mentioned the unprecedented opportunity for marketers to fill the holes left by budget crunches at state and local levels. … Continue reading
SXSW Dispatch, The Recap
In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and … Continue reading
SXSW Dispatch, Part 10: Tying Up the Loose Ends
Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on … Continue reading
SXSW Dispatch, Part 8: The Online Video That Just Won’t Go Away
With all our talk of the Year of Location and mobile web browsing and in-store touch technologies, something as “old” as online video might seem like a quaint topic to cover in a SXSW Interactive recap. Of course, video has … Continue reading
SXSW Dispatch, Part 4: Playing Around at SXSW
Some people go to SXSW to learn. Some people go to SXSW to play. And some people go SXSW to learn about play. We fit squarely into the last category, (no really, we got the Panel Nerd badge on foursquare … Continue reading
On Location with Additional Location-Based Social Networks
A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin! A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before … Continue reading