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Category Archives: Corporate Social Responsibility
Pucker Up—Unhate Campaign Causes Controversy
United Colors of Benetton, an upscale Italian clothing line, took their typically controversial marketing back to the streets in November with billboard ads featuring world leaders – including President Obama and the Pope – kissing other leaders on the mouth … Continue reading
Thees Mispelings Ar Fore Chairity
When we introduced the concept of Cause with Effect, we predicted that many smart marketers would focus their cause marketing efforts on educational problems. Admittedly, some of these solutions require some pretty complicated thinking, but there’s always room in this … Continue reading
Patronage That’s Focused on the Details
Once marketers buy into Brand Patronage, there’s an understandable temptation to go after the biggest stars on the biggest stages. From a PR perspective, you’re pretty much guaranteed a big splash if you grab yourself a Lady Gaga or Black … Continue reading
Tools for Celebrity Stalkers and Life Savers
Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
Rise of the Machines
Since we mentioned vending machines in our latest Potty Posting, it struck us as a good time to catch up on what’s pending in the world of vending. Believe it or not, it’s quite the happening place to be. Part … Continue reading
I Like It… to Have a Legitimate Impact
“I like it on the couch…” “I like it on the kitchen chair…” “I like it on the kitchen stool…” Man, my Facebook friends like “it” on a lot of furniture. There’s a decent chance that these inexplicable statements have … Continue reading
Hometown Heroism, One Town At A Time
Over the course of this year, we’ve talked a lot about “small” cause marketing, where brands are increasingly focusing their CSR efforts on more narrow, local, well-defined problems. We’ve viewed this as the intersection of two trends that we called … Continue reading
How to Fight Back in the Battle for Your Reputation
Right before our break, we took a deeper look into how corporate social responsibility looks in the world of the Reputation Economy, where a brand’s (or a house of brands’) seemingly disparate actions are judged by consumers as a single … Continue reading