Category Archives: Consumer Controlled Conversations

2010 TREND: Consumers don’t need your help to “express themselves” online. Now, they want to talk about YOU.

Marketing April 11, 2011

SXSWrapup (Part 6): Stocking Up for the War on Whiners

Thanks for being patient while this author fought off the Bubonic Plague. Now, picking up where we left off with our SXSW Interactive coverage! Of all our 2011 trends, the ones we expected to dominate the discussion at SXSW Interactive … Continue reading →

Sociocultural Trends April 6, 2011

Facebook has Questions, will your Friends and Fans have answers?

Today’s post comes from Celeste Crocker-Payne, Interactive Strategy Director at Upshot. Follow Celeste on Twitter @ccrockerpayne. Earlier this month, Facebook quietly unveiled Facebook Questions to individual users (and shortly thereafter, Brand/Page owners). Facebook Questions allows consumers (or brands) to easily … Continue reading →

Sociocultural Trends March 22, 2011

SXSWrapup (Part 4): Can Net Promoter Scores measure how well you’re engaging your followers?

Today’s installment of our SXSWrapup comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. The Net Promoter Score (NPS) if you aren’t familiar, is a simple metric to gauge a person’s likelihood of recommending your … Continue reading →

Sociocultural Trends March 11, 2011

The Talk of the Town at SXSW

Our QR code music calendar isn’t the only goodie we brought with us to SXSW Interactive. Meet our SXSW Interactive visualizer (at sxsw.upshot.net), which’ll help you navigate the onslaught of tweets that are cascading out of Austin. Click on any … Continue reading →

Demographics March 2, 2011

POTTY POSTING – A Message to You Foodie (2011)

We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading →

Technology February 18, 2011

Be a Multilingual Tiger in Bed

Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading →

Sociocultural Trends February 14, 2011

Dunk Data and Hoops Hype

There’s plenty of budding excitement about this weekend’s NBA Slam Dunk contest, thanks to a crop of extremely athletic youngsters who may or may not be mutants from another planet. But, while the league is building up hype about these … Continue reading →

Sociocultural Trends February 8, 2011

Tools for Celebrity Stalkers and Life Savers

Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading →

Marketing February 4, 2011

The Super Bowl’s Super Tweeters

I know, I know – many of our readers are still smarting, since their beloved Bears aren’t playing this weekend. Well, it probably won’t help to know that our neighbors to the North are already winning another battle: the ever-important … Continue reading →

Marketing February 1, 2011

War on Whiners Gets Real

Over the past half-year, you’ve probably seen the buzzed-about “Crunch Is Calling” campaign from Wheat Thins, in which they pounce upon unsuspecting Twitter users who’ve shared their love of the brand. The best-known spot is presumably the one where a … Continue reading →