Oh, believe me, we’ll get to location. But, like yesterday’s post on touch and touchless, we’ve got some smaller fish to fry first.
In the meantime, let’s check in on our Hometown’s Hero trend (and regional marketing in general). We’ve spoken at length about the opportunity for brands to help consumers learn more about their communities, [...]

Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news.
Oh, and you thought we forgot – stay up to the minute on all the SXSWi news by following us [...]

With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions covering location-based services, the leading LBS vendors are clearly doubling-down.
For starters, let’s check-in with Foursquare, [...]

A: Um, everything. Duh.
eMarketer (via Cone) recently considered this question across a number of different categories (including many of our clients’ industries), and the results are unanimously un-unanimous. The data suggests that consumers want information and entertainment, and incentives, and a forum for feedback, and even marketing in these “new media” spaces. (Demanding, aren’t they?)
While [...]

A quick programming note: be sure to follow Upshot on Twitter and become a fan on Facebook for more Upshotty goodness!
When marketers dive into the wild world of user generated content, there are definite “rules of engagement” that must be considered. After all, as we learned with Consumer Controlled Conversations (trend #7 from our 10 [...]

Is there any segment of the population more vocal than the sports fan?
It seems like anyone who is even minimally interested in a given sport will inevitably claim that they could do a better job of coaching the team, managing the franchise, running the league, or broadcasting the games.
About that last one: it’s time to [...]

If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) Click here to request a copy of your own by email, and be sure to share it with your clients, coworkers, friends, and pets. What? Maybe Mr. [...]

Continuing our recap of the GasPedal Word of Mouth Supergenius conference, we’d like to share a selection of our favorite one liners from the day. Of course, these are just tidbits – if you’d like more in-depth information about any of the presenters, please contact us and we’ll happily share our notes.
Now, onto the smart [...]

A couple weeks ago, friend-of-the-Source Jaclyn Gordyan passed along a link in our comments section that pointed out new “media policy” for the NCAA’s Southeastern Conference. The policy, in essence, says Thou Shalt NOT Shareth Thy Media.
What that means in practice: If you shoot a photo of your buddies at a Florida football game, and [...]

Let’s face it – even the best marketers have their off days. Bad slogans, photoshop disasters, or terribly named products. But the best marketers also learn from those mistakes, or, in the case of Kodak CMO Jeffrey Hayzlett, turn those mistakes into enormous opportunities.
Kodak recently released the Zi8, a new HD pocket video camera that’s [...]