Category Archives: Concierge Culture

2008 TREND: Expect to see more companies exploring brand-relevant ways to offer concierge-like favors, making their customers’ lives more enriched, more entertaining, or just plain easier.

SXSW Dispatch, Part 2: Touching Me, Touching You

Sweeeeeet Caroline… oh, sorry, got carried away for a second there. As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant … Continue reading

There IS Music at SXSW Interactive

But you might need a little guidance. Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week! (When we told you that QR codes would be an interesting SXSWi subplot, we … Continue reading

Location and Codes and Maps. Oh My!

Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news. Oh, and you thought … Continue reading

The Place To Be: Location Based Services

With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions … Continue reading

On Location with Additional Location-Based Social Networks

A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin! A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before … Continue reading

Find Yourself on Foursquare

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived. Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of … Continue reading

Cause Marketing Gets Bigger. And Smaller.

Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some … Continue reading

Have we gone back to the barter system?

Okay, that’s a bit of a stretch. The economy’s not that bad. Nonetheless, we’re seeing a lot of bartering examples popping up in unexpected places. While we’re not suggesting that marketers give up cash payments for beaver pelts, we do … Continue reading

City, Slicker

In last week’s post about Copenhagen’s cycling railings, we casually mentioned Apple’s renovation of a Chicago subway station and KFC’s offer to repair potholes. As local governments continue to struggle (no really, Chicago, it’s not like any of us take … Continue reading

The New Public Gym

Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays. But, did we miss the memo on the public workout fad? First, Gap announces that they’re temporarily dedicating … Continue reading