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Category Archives: After the App
POTTY POSTING – Code Read
That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading
This Mood Lighting Is a Bit Much
Back when we introduced the idea of After the App, we suggested that with every brand under the sun jumping on the app bandwagon, smartphone owners were sure to start suffering from app overload. And, when these users eventually started … Continue reading
EVERYONE IS USING QR CODES EVERYWHERE
At least, that’s what this article from Ad Age would have you believe. After all, if the NYC sanitation department is slapping them on their garbage trucks (as seen on the right), is there any surface that’s immune to the … Continue reading
Sensory Indulgence, Courtesy of Dita von Teese
Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. … Continue reading
Why the iPad Might Put Your Concierge out of Work
In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than … Continue reading
Upshot Smartshot #3: QRacking the QR Code
Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of … Continue reading
Our next Upshot Smartshot webinar: QRacking the QR Code
We’ve got another free, 15 minute Smartshot webinar in the works! Next Wednesday, July 7th, we’ll be hosting a session on the topic of QR codes. Starting at 2PM (Central), we’ll cover: What are QR Codes? Which marketers are using … Continue reading
Coke’s Promoted Twitter Trend Worked! I Think.
If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take … Continue reading
Bringing the World (Cup) to Your Hood
Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that … Continue reading
The Best Display Ad Ever?
There’s a reason that display ads (formerly known as banner ads) often leave a bad taste in consumers’ mouths: so many of them are just outright terrible. Cluttering up a user’s screen with dancing babies hocking insurance or flashing banners … Continue reading