Category Archives: After the App

2010 TREND: If you’re not breaking through the clutter with a smartphone app, focus on the mobile web instead.

Sociocultural Trends June 2, 2011

Upshot Smartshot #7: Twitterphobics Anonymous

Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading →

Sociocultural Trends May 19, 2011

POTTY POSTING – Twitterphobics Anonymous

[Be sure to check out our accompanying 15-minute Smartshot video! It's live at j.mp/twitterphobics!] Twitterphobia affects over 83.72% of marketers* in the US every year. We’ve seen the devastation it causes. We’ve heard your cries for a cure. And, we’ve … Continue reading →

Sociocultural Trends March 24, 2011

Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic)

With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about … Continue reading →

Sociocultural Trends March 15, 2011

SXSWrapup (Part 2): The (Sort-Of) Killer App

In Part 1 of our SXSWrapup, we noted that despite the annual hype-fest and prognostications for every SXSW, there really wasn’t “a killer app” coming out of this year’s conference. To give that statement some context, think about the two … Continue reading →

Sociocultural Trends March 11, 2011

SXSWe’ve Arrived

SXSW Interactive – we’re coming for ya. But don’t worry, we’re bringing the music. Yes, Upshot’s SXSW Interactive coverage team has arrived in Austin, and just like last year, we’ll be covering the town with our QR-coded stickers. (Unlike last … Continue reading →

Sociocultural Trends February 16, 2011

Online Tricks and Treats

Following up on Monday’s clever YouTube tweak, we wanted to pass along a couple of other tricks and treats we’ve recently seen around the web. The first is an iPad ad for the USA Network’s show “White Collar,” which is … Continue reading →

Marketing January 27, 2011

Love the PLAYR, Love the Game

Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading →

Sociocultural Trends January 12, 2011

Can We Find A Place for Check-Ins? (And Should We?)

The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading →

Sociocultural Trends December 22, 2010

Best of 2010 on The Awesome Blog – Part 3

Well, this is it for us in 2010. To tide you over until January, we’ve been taking a look back at the best of the blog in 2010. (In case you missed ‘em, here are parts one and two.) And … Continue reading →

Sociocultural Trends December 16, 2010

Life in The OOC, Coming to Life – Part 2

(For Part 1 of this post – on how Gap used foursquare in their interactive banner ads – click here.) While the aforementioned Gap partnership is a smart move by foursquare, it’s small potatoes compared to what they’re currently testing … Continue reading →