Oh, believe me, we’ll get to location. But, like yesterday’s post on touch and touchless, we’ve got some smaller fish to fry first.
In the meantime, let’s check in on our Hometown’s Hero trend (and regional marketing in general). We’ve spoken at length about the opportunity for brands to help consumers learn more about their communities, [...]

Y’know, while you were goofing around over the weekend, dressing head-to-toe in green, and doing things you can’t tell your mother about, Upshot’s three SXSWi attendees were hard at working keeping you informed about what to expect from the next 12 months in digital.
Okay, we’ll admit there were some benefits. Just let me get [...]

While we brace for the onslaught of location-based news at SXSWi, an unrelated press release from Telenav (maker of GPS devices) has already shaken things up.
The press release, available here, breaks down the most searched-for destinations on Telenav’s various devices. The list covers everything from top retail locations (WalMart tops the list) to most searched-for [...]

But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]

Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news.
Oh, and you thought we forgot – stay up to the minute on all the SXSWi news by following us [...]

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions covering location-based services, the leading LBS vendors are clearly doubling-down.
For starters, let’s check-in with Foursquare, [...]

Another quick reminder: We’ll be reporting live from SXSW Interactive next week. Be sure to follow Upshot on Twitter to keep up with the latest news!
Speaking of SXSW Interactive, we’re very intrigued to see how folks there will be adjusting to the reality of our After the App trend. Don’t get us wrong; we expect [...]

If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them.
This article [...]

A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin!
A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before we get back to your regularly scheduled awesomeness.
One caveat that we didn’t get to in the [...]