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Category Archives: Sociocultural Trends
Intuitive Retail and the Journey to Purchase
Intuitive retail is rooted in human behavior. For it to be effective, it must fundamentally meet the expectations a person has created through life experience to deliver relevance, clarity and occasionally disruption in a split second. Manufacturers have spent millions … Continue reading
Pictures Speak Louder (Part 2)
As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading
Pictures Speak Louder
In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading
Six Rules for Developing Great Shopper Marketing Creative
The shopping environment is challenging – both inside and outside the store. Shoppers are faced with a multitude of messages, the majority of which they don’t see or care about! Follow these six steps when developing creative for shopper marketing … Continue reading
10 Trends for 2012
Download Upshot’s 2012 Trends Report by clicking here! Welcome to Upshot’s 2012 Trends Report! We’re so glad you could make it. After you’ve clicked the link above and given your brain a totally unfair advantage, please be excessively generous about … Continue reading
Pucker Up—Unhate Campaign Causes Controversy
United Colors of Benetton, an upscale Italian clothing line, took their typically controversial marketing back to the streets in November with billboard ads featuring world leaders – including President Obama and the Pope – kissing other leaders on the mouth … Continue reading
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
3D Projections Move from Land to Water
With many brands taking a back seat to creative product launching, Nike went full-force with innovation to—quite literally—launch the Jordan Melo M8, the latest in the collection designed exclusively with New York Knicks forward Camelo Anthony. Using special effects and … Continue reading
POTTY POSTING – You Know You Make Me Wanna Klout
It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading