There IS Music at SXSW Interactive
But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]
Old School Photoshop
Since we recently passed along a handful of helpful tips for creating fonts in Photoshop, we figured we’d round that out with another tutorial on creating vintage/retro images and posters in Photoshop.
This link gathers 20 guides to vintage ads, retro concert posters, and other designs ranging from vaudeville to horror movies.
Everything old is new again.
Join the QRevolution
With Google rolling out QR codes as part of their Favorite Places program, it’s increasingly important to familiarize yourself with this technology and its marketing implications.
Fortunately, CNET’s put together a list of the best QR code readers (ranging from free ones to $1.99) that are available for the iPhone. For those who own the device, [...]
Robots are coming for your jobs!
Pssst! Art directors! Over here! Okay… don’t look now… I said DON’T LOOK NOW… but there’s something you need to know. Take a deep breath, because…
ROBOTS ARE TAKING OVER YOUR JOBS!
I’m super serial. Look at the video here for Sketch2Photo, and get yourself freaked out. Allegedly, you can simply scribble “beer” and “beach” and “chicks” [...]
Put Yourself on the Map
In our discussions about The OOC , we’ve often alluded to the revitalized role that maps are playing as online and offline worlds converge. As maps have come alive with layers of useful information (hyperlinked to the web), and customized to specific purposes (such as Google’s still-in-testing City Tours), we can expect to see more [...]
Continued...Ride the City
Just because we’re finally enjoying a dry weekday amidst this rainy summer, it seems like a good time to encourage folks to hop on a bike and Ride the City.
A pleasantly stripped-down site, RtC provides point-a-to-point-b bike maps for Chicago, NYC, and Austin (so far). They also point out bike shops along the way, as [...]
Be a Better Facebook Friend
Honkiat.com has compiled a list of 20 Facebook Tips You Might Not Know, and a handful of them are worth considering as marketers.
Follow recommendation #15 and head over to LOLapps.com, since many of our brands have been asking about the customizable Facebook quizzes which can be created through LOLapps.
Tip #10 links to Facebook Cleaner, which [...]
Photoshop Phundamentals (Phor Phree!)
Instead of spending all your free time on Awkward Family Photos, you could be learning a thing or two from the fine fellows at Photoshop User TV.
The weekly, 30-minute installments are streamed for free from their website, and with 180+ episodes in their archives, you’ve officially run out of excuses for wasting countless hours at [...]
Smarter Travel, Thanks to Smarter Phones
Since we sparked a lot of interest with Friday’s post on marketing “free” in the travel industry, we’ll spend one more day dipping into some other innovative (although not necessarily free) marketing examples from the world of travel.
We’ve already talked about smart companies bringing past travelers into the planning process, but when the kiddies are [...]
Swipe Your… Phone?
You know you can’t go a week on the Awesome Blog without more updates on smartphone apps, right?
Let’s start with one small breakthrough that has huge implications for event and guerilla marketing: ProcessAway. This app allows you to process credit card transactions through iPhones and iPod Touches. So, if you’re sampling product down on Michigan [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
Above the Line After the App Airline Industry Architecture Beer and Spirits Branded Utility Branding Concierge Culture Consumer Controlled Conversations Corporate Social Responsibility CPGs Delighting Consumers with Hidden Surprises Digital Event Marketing Experiential Marketing Food Future / Predictions Gaming General Design and Art Gen Y / Millenials Graphic Design Green Movement Guerilla / Ambient Health and Beauty Hometown’s Hero Immersive Sensory Experiences In-Store Kids Marketing is Awesome Men Mobile Mobile Marketing Movies Music New Austerity / Down-to-Earth-ism Niche Networks and Micro Communities Online Online-Offline Convergence Outdoor Out of Home Packaging Pop Up Retail Potty Postings Print Promotional Marketing Radical Demography Regional Reputation Economy Retail Design Smart Stuff Sports Teens The Awesome Blog The Source Travel Typography and Fonts Ubiquitous Connoisseurship Uncategorized Useful Timesavers Useless Timewasters Women Word of Mouth
