Archive for the ‘Useful Timesavers’ Category

There IS Music at SXSW Interactive

But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]

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Old School Photoshop

Since we recently passed along a handful of helpful tips for creating fonts in Photoshop, we figured we’d round that out with another tutorial on creating vintage/retro images and posters in Photoshop.
This link gathers 20 guides to vintage ads, retro concert posters, and other designs ranging from vaudeville to horror movies.
Everything old is new again.

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Join the QRevolution

With Google rolling out QR codes as part of their Favorite Places program, it’s increasingly important to familiarize yourself with this technology and its marketing implications.
Fortunately, CNET’s put together a list of the best QR code readers (ranging from free ones to $1.99) that are available for the iPhone. For those who own the device, [...]

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Robots are coming for your jobs!

Pssst! Art directors! Over here! Okay… don’t look now… I said DON’T LOOK NOW… but there’s something you need to know. Take a deep breath, because…
ROBOTS ARE TAKING OVER YOUR JOBS!
I’m super serial. Look at the video here for Sketch2Photo, and get yourself freaked out. Allegedly, you can simply scribble “beer” and “beach” and “chicks” [...]

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Put Yourself on the Map

In our discussions about The OOC , we’ve often alluded to the revitalized role that maps are playing as online and offline worlds converge. As maps have come alive with layers of useful information (hyperlinked to the web), and customized to specific purposes (such as Google’s still-in-testing City Tours), we can expect to see more [...]

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Ride the City

Just because we’re finally enjoying a dry weekday amidst this rainy summer, it seems like a good time to encourage folks to hop on a bike and Ride the City.
A pleasantly stripped-down site, RtC provides point-a-to-point-b bike maps for Chicago, NYC, and Austin (so far). They also point out bike shops along the way, as [...]

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Be a Better Facebook Friend

Honkiat.com has compiled a list of 20 Facebook Tips You Might Not Know, and a handful of them are worth considering as marketers.
Follow recommendation #15 and head over to LOLapps.com, since many of our brands have been asking about the customizable Facebook quizzes which can be created through LOLapps.
Tip #10 links to Facebook Cleaner, which [...]

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Photoshop Phundamentals (Phor Phree!)

Instead of spending all your free time on Awkward Family Photos, you could be learning a thing or two from the fine fellows at Photoshop User TV.
The weekly, 30-minute installments are streamed for free from their website, and with 180+ episodes in their archives, you’ve officially run out of excuses for wasting countless hours at [...]

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Smarter Travel, Thanks to Smarter Phones

Since we sparked a lot of interest with Friday’s post on marketing “free” in the travel industry, we’ll spend one more day dipping into some other innovative (although not necessarily free) marketing examples from the world of travel.
We’ve already talked about smart companies bringing past travelers into the planning process, but when the kiddies are [...]

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Swipe Your… Phone?

You know you can’t go a week on the Awesome Blog without more updates on smartphone apps, right?
Let’s start with one small breakthrough that has huge implications for event and guerilla marketing: ProcessAway. This app allows you to process credit card transactions through iPhones and iPod Touches. So, if you’re sampling product down on Michigan [...]

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