Category Archives: Uncategorized

Marketing January 24, 2012

In the Rush to Marketing Revolution…Don’t Leave Your Brand Behind

In our fervor to embrace the new, the now and the future, let us not forget what’s at the heart of the new Integrated Marketing Revolution (or whatever we’re calling it today).  It’s the brand. That’s right, I said brand, … Continue reading →

Other Stuff October 6, 2011

Thank You Steve Jobs.

For being awesome.

Clients September 9, 2011

Wordnik, Not Any Old Dictionary

When I was a kid, if I asked my parents or teacher how to spell a word, oftentimes they would tell me, “Look it up in the dictionary.” At this point I would usually roll my eyes and make a … Continue reading →

Other Stuff August 19, 2011

12 Upshotters Share What They’re Reading

Upshotters love a good read—memoir, classic, business, fiction and everything in between. Even better, Upshotters love to share a good read! Take a gander at the slew of titles circulating the office. And please share your recos in the comments. … Continue reading →

Marketing August 16, 2011

B2B Marketing Has an Image Problem.

For the most part, B2B marketing has a bad reputation as a strategic and creative wasteland for good reasons. It is. When marketing folk think of B2B, they think of badly art directed clichés and smiling business people projecting blatant, … Continue reading →

Sociocultural Trends August 15, 2011

Want to build some brand street cred? Just start a record label.

Brands dabbling in the music publishing arena is nothing new. Starbucks has been playing in the space for over a decade with their Hear Music label, and countless brand promotions have backed artists, tours, and exclusive releases. Where back in … Continue reading →

Sociocultural Trends April 26, 2011

Silly Rabbit, Egg Hunts Aren’t Just for Kids.

Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading →

Marketing April 25, 2011

Why don’t more brands create mobile games?

Today’s installment comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. By far, the number one activity on smartphones is mobile gaming. Games are the most downloaded apps in both free and paid categories in … Continue reading →

Clients March 9, 2011

Upshot Smartshot #6: A Message to You Foodie (2011)

As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading →

Other Stuff March 2, 2011

Upshot Smartshot #6 (has moved)

Oops – the “A Message to You Foodie (2011)” Smartshot has moved. Click here instead – thanks!